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	1.	No cover image available ROLE OF GENDER IN CONSUMERS' RESPONSE TO FEAR APPEAL ADVERTISEMENTS by S. AJIT, V. JOSEPH PAUL RAJ Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42, NO.9/555473JA3. Place hold Log in to add tags Add to cart (remove)
	2.	No cover image available CHALLENGING THE FEMALE STEREOTYPES IN INDIAN TELEVISION ADVERTISEMENTS: THE WOMEN CONSUMERS' PERSPECTIVES RAYCHAUDHURI, P.S. by RAYCHAUDHURI, P.S Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) MAY 2014 In: Indian Journal of Marketing Vol 44 Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 5/5552474JA3. Place hold Log in to add tags Add to cart (remove)
	3.	No cover image available STUDY ON IMPACT OF PAIN OTC MEDICATION ADVERTISEMENTS ON CONSUMERS D'SOUZA, NINOSHA by D'SOUZA, NINOSHA Edition: PM-13-14 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: MUMBAI IES'S MANAGEMENT COLLEGE AND RESEARCH CENTRE APRIL 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PM/2013-2015/4441581. Log in to add tags Add to cart (remove)
	4.	No cover image available Annihilating or perpetuating the gender stereotype? An analysis of Indian television advertisements by Bharadwaj, Apoorva Mehta, Ritu Material type: Text; Format: print ; Literary form: Not fiction In: CHAKRABARTI, BHASKAR DECISION Availability: Items available for loan: Main Library (1)Collection, call number: Vol 44, No 3/ 5557939JA2. Place hold Log in to add tags Add to cart (remove)
	5.	No cover image available The Relationship Between Perceived Ad Morality and Behavioral Intentions Exploring the Mediation Effect : Indian Women's Perspective Using Structural Equation Modeling by Kazi, Roshan Singh, Archana Sharma, Adya Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI PRABANDHAN Availability: Items available for loan: Main Library (1)Collection, call number: Vol 11, No 3/ 5558615JA1. Place hold Log in to add tags Add to cart (remove)
	6.	No cover image available Consumer Perception Towards Social Media Advertisements : A Study Done in a Semi-Urban City of South India by Padival, Adesh Michael, Lidwin Kenneth Hebbar, Sunith Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 2/ 55510016JA3. Place hold Log in to add tags Add to cart (remove)
	7.	No cover image available Effectiveness of Indian Advertisements in Breaking Stereotypes : A Comparative Analysis Using the Hierarchy of Effects Model by Nandi, Shampa Bhat, Sudhindra Wolfs, Bert Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 3/ 55510112JA1. Place hold Log in to add tags Add to cart (remove)
	8.	No cover image available Toys as Food Premiums : Does it Promote Unhealthy Eating Habits? (Understanding Mother's Perspective) by Shah, Manjot Kaur Malik, Garima Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 1/ 5559912JA3. Place hold Log in to add tags Add to cart (remove)

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