IES Management College And Research Centre

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1.
GIMME:THE HUMAN NATURE OF SUCCESSFUL MARKETING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK JOHN WILY AND SONS PVT LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / HAL / 7080.

2.
FCB-Ulka brand building advertising : concepts and cases M G Parameswaran, Medh Kinjal and FCB-Ulka Advertising (Mumbai, India) by
Publication details: New Delhi : New Delhi : Tata McGraw-Hill Pub. Co. 2011
Availability: Items available for loan: Main Library (4)Collection, call number: 658,827/ Par/Med/ 16129, ...

3.
Brand sense: sensory secrets behind the stuff we buy by
Edition: 2
Publication details: New Delhi Kogan Page India Ltd. c2010
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/ Lin/ 32667.

4.
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The Impact of Website Designing Factors on Online Purchase Intention: Evidence from Fashion Brands. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N MARKETING MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 17, No 1/ 5558686ja4.

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