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The Relational Impact of Employee Satisfaction on Customer Satisfaction in Banking Industry: An Empirical Study

By: Material type: TextTextDescription: 45-70 pSubject(s): In: MURTHY, E N BANK MANAGEMENTSummary: There have been differing opinions among researchers on the relationship between employee satisfaction and customer satisfaction. A few found strong correlation between the two constructs, while others found weak or no relationship. This paper aims at establishing a relation between employee satisfaction and customer satisfaction with reference to banking industry. The paper demonstrates empirically that customer satisfaction, which has been established as indispensable for business growth and sustainability, is actually impossible without satisfaction of employees who are the precious resource of the organization. The paper also guides the managers on the philosophy of 'employee comes first'. The linkage between employee and customer becomes all the more significant in service sector where customer-employee interaction is very high
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Holdings
Item type Current library Call number Vol info Status Notes Date due Barcode Item holds
Journal Article Journal Article Main Library Vol 18, No 3/ 55511068JA3 (Browse shelf(Opens below)) Available 55511068JA3
Journals and Periodicals Journals and Periodicals Main Library On Display JOURNAL/FIN/Vol 18, No 3/55511068 (Browse shelf(Opens below)) Vol 18, No 3 (01/08/2019) Not for loan August, 2019 55511068
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There have been differing opinions among researchers on the relationship between employee satisfaction and customer satisfaction. A few found strong correlation between the two constructs, while others found weak or no relationship. This paper aims at establishing a relation between employee satisfaction and customer satisfaction with reference to banking industry. The paper demonstrates empirically that customer satisfaction, which has been established as indispensable for business growth and sustainability, is actually impossible without satisfaction of employees who are the precious resource of the organization. The paper also guides the managers on the philosophy of 'employee comes first'. The linkage between employee and customer becomes all the more significant in service sector where customer-employee interaction is very high

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