IES Management College And Research Centre

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1.
Strategic brand management : creating and sustaining brand equity long term Jean-Noel Kapferer by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page London 1997
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827\ Kap\ 1131.

2.
Brand society : how brands transform management and lifestyle Martin Kornberger by
Publication details: Cambridge Cambridge University Press 2010
Availability: Items available for loan: Main Library (2)Collection, call number: Text Book 658.827/KOR/16496, ...

3.
Kellogg on branding : the marketing faculty of the Kellogg School of Management Alice M Tybout; Tim Calkins; Kellogg School of Management. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt Ltd. 2011
Availability: Items available for loan: Library Annexe (20)Collection, call number: 658.827/ Tyb/Cal/ 25149, ... Main Library (1)Collection, call number: BRANDS AND 658.827/ Tyb/Cal/ 6401. Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: REFERENCE 658.827/ Tyb/Cal/ 27222. Not available: Library Annexe: In transit (1).

4.
Brand vision how to energize your team to drive business growth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt Ltd. 2007
Availability: Items available for loan: Library Annexe (4)Collection, call number: BRANDS AND 658.827/ TAY/ 25152, ...

5.
Brand royalty how the world's top 100 brands thrive and survive by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Ltd 2006
Availability: Items available for loan: Library Annexe (1)Collection, call number: BRANDS AND 658.827/ HAI/ 28844.

6.
Citizen brands: putting society at the heart of your business Michael Willmott by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: England John Wiley & Sons 2001
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.827/ Wil/ 29048.

7.
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Leveraging luxury brands: prevailing trends and research challenges. Henrik Uggla by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hydrabad I UP Publication March 2016
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol XIII No. 1/ 5555611JA3.

8.
How Brands Grow: What Marketers Don't Know Sharp, Byron by
Publication details: South Melbourne, Victoria, Australia Oxford Unversity Press 2010
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Byr/32864.

9.
Eating the big fish: how challenger brands can compete against brand leaders by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Wiley 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Mor/33869.

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