IES Management College And Research Centre

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1.
THE BETTER MOUSETRAP BRAND INVENTION IN A MEDIA DEMOCRACY PONT, SIMON by
Publication details: NEW DELHI KOGAN PAGE INDIA PRIVATE LIMITED 2013
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.827/ PON/ 19610.

2.
TRUE STORY: HOW TO COMBINE STORY AND ACTION TO TRANSFORM YOUR BUSINESS MONTAGUE, TY by
Publication details: BOSTON, MASSACHUSETTS HARVARD BUSINESS REVIEW PRESS 2013
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8/MON/22556.

3.
NEWSJACKING: THE URGENT GENIUS OF REAL TIME ADVERTISING GRANT HUNTER AND JON BURKHART by
Publication details: THAMES AND HUDSON
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 659.1/ HUN/BUR/ 23602.

4.
Brand Alliances New Models of Networking Gopalakrishnan, P.S. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad The ICFAI university Press 2007
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.827/GOP/28686.

5.
Profitable customer engagement : concept, metrics, and strategies V. Kumar by
Publication details: New Delhi Sage Response 2013
Availability: Items available for loan: Main Library (1)Collection, call number: 658.812/ Kum/ 29936.

6.
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Employer branding: the solution to create talented workforce Deepti Verma and Anees Ahma by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hydrabad I UP Publication March 2016
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol XIII No 1 / 5555611JA4.

7.
Small data : the tiny clues that uncover huge trends Martin Lindström by
Publication details: 2016 Hodder and Snoughnon UK
Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER B 658.8342/ Lin/ 31904.

8.
Mom, Inc. : the essential guide to running a successful business from home Meg Mateo Ilascoand Cat Seto by
Publication details: San Francisco, Chronicle Books, ©2012
Availability: Items available for loan: Main Library (1)Collection, call number: 338.04/Las/Set.
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9.
The Art Of Corporate Storytelling: Only Connect by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books 2017
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 \ Mig.

10.
Small Data : The Tiny Clues That Uncover Huge Trends by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Great Britain, John Murray Learning 2016
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342/Lin.

11.
Perennial seller: the art of making and marketing work that lasts by
Publication details: London Profile Books Ltd., 2017
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/Hol/34245.

12.
No cover image available
Building Your Personal Brand: A Tool for Employability by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N SOFT SKILLS
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 13, No 2/ 55510685JA1.

13.
Superfans: the easy way to stand out, grow your tribe, and build a successful business by
Publication details: USA Get Smart Books 2019
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: 658.8342/Fly/37090.

14.
Billion dollar brand club by
Publication details: New York Henry Holt and Company 2020
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/ Ing/ 37109.

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