IES Management College And Research Centre

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1.
CHANGING MIND SET by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI GALGOTIA PUBLISHING COMPANY 1999
Availability: Items available for loan: Main Library (1)Collection, call number: 658 / L S / 20.

2.
BUILDING STRONG BRANDS: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK SIMON SCHUSTER 1996
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / AAK / 627.

4.
CASES AND SIMULATIONS IN MARKETING MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI GALGOTIA PUBLISHING COMPANY 1999
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: CASE STUDY-REF (CUP /SH ) 658.8072 / GUP / 1793.

5.
BEHIND POWERFUL BRANDS:FROM STRATEGY TO CAMPAIGN
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / / 1932.

6.
24 BRAND MANTRAS:FINDINGS A PLACE IN THE MINDS AND HEARTS OF CONSUMERS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI RESPONSE BOOKSA DIVISION OF SAGE PUBLICATION 2001
Availability: Items available for loan: (1). Main Library (1)Collection, call number: 658.827 / JAG / 2291.

7.
MANAGING INDIAN BRANDS:MARKETING CONCEPT AND STRATEGIES
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI VIKAS PUBLISHING HOUSE 2001
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / / 2417.

8.
THE 22 IMMUTABLE LAWS OF BRANDING:HOW TO BUILD A PRODUCT OR SERVICE INTO A WORLD-CLASS BRAND by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: AUSTRALIA HARPER COLLINS PUBLISHERS 1998
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / RIE / 2490.

9.
WHAT MAKES WINNING BRANDS DIFFERENT?:THE HIDDEN METHOD BEHIND THE WORLDS MOST SUCCESSFUL BRANDS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / BUC / 2571.

10.
BRANDING ACROSS BORDERS:A GUIDE TO GLOBAL BRAND MARKETING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SINGAPORE "MCGRAW-HILL,INC" 2001
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / GRE / 2603.

11.
BRANDS VISION AND VALUES: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2001
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / / 2607.

12.
BRAND SERVE:31 CUSTOMER SERVICE PRESCRIPTIONS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI NAVNEET PUBLICATIONS INDIA LTD. 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / KAP / 2631.

13.
BRANDING CONCEPT AND PROCESS: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / PAT / 2632.

14.
HARVARD BUSINESS REVIEW ON BRAND MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL PRESS 1999
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / HAR / 2687.

15.
WHATS IN A BRAND?:BUILDING BRAND EQUITY THROUGH ADVERTISING
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 1998
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / / 2714.

16.
BRAND LEADERSHIP: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK SIMON SCHUSTER 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / AAK / 2733.

17.
18 BRAND ASTRAS:USING BRAND ABILITIES AS WEAPONS FOR CRIPS BRAND BUILDING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI RESPONSE BOOKSA DIVISION OF SAGE PUBLICATION 2003
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / JAG / 3101.

18.
THE 22 IMMUTABLE LAW OF BRANDING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON PROFILE BOOKS LTD 2003
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / AL / 3107.

19.
DEFENDING THE BRAND:AGGRESSIVE STRATEGIES FOR PROTECTING YOUR BRAND IN THE ONLINE ARENA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SAN FRANCISSCO AMERICAN MANAGEMENT ASSOCIATION 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / MUR / 3416.

20.
BEYOND BRANDING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / / 3423.

21.
BUILDING STRONG BRANDS: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK SIMON SCHUSTER 1996
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / AAK / 3828.

22.
BUILDING BRANDS: IN THE INDIAN MARKET by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI EXCEL BOOKS 2004
Availability: Items available for loan: Main Library (2)Collection, call number: 658.827 / TAP / 3900, ...

23.
BUILDING STRONG BRANDS:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON SIMON SCHUSTER UK LTD 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / Aak / 3961.

24.
BRAND SWITCH: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / KAP / 3991.

26.
BRANDS AND BRANDING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON PROFILE BOOKS LTD THE ECONOMIST NEWSPAPER LTD 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / CLI / 4243.

27.
"PROTECTING THE BRAND:A CONCISE GUIDE TO PROMOTING, MAINTAINING, AND PROTECTING A COMPANYS MOST VALUABLE ASSET" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI VIVA BOOKS PRIVATE LTD 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / TAL / 4256.

28.
THE NEW STRATEGIC BRAND MANAGEMENT:CREATING AND SUSTAINING BRAND EQUITY LONG TERM by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / KAP / 4257.

29.
RISING TIDE:LESSONS FROM 165 YEARS OF BRAND BUILDING AT P G by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL PRESS 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / DAL / 4416.

30.
KELLOGS ON BRANDING:THE MARKETING FACULTY OF THE KELLOGG SCHOOL OF MANAGEMENT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / CAL / 4437.

31.
BRAND ROYALTY:HOW THE WORLDS TOP 100 BRANDS THRIVE SURVIVE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / HAI / 4574.

32.
THE ORIGIN OF BRANDS:DISCOVER THE NATURAL LAWS OF PRODUCT INNOVATION AND BUSINESS SURVIVAL by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI HARPER COLLINS PUBLISHERS 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 657.73 / RIE / 4615.

33.
"BRAND PORTFOLIO STRATEGY:CREATING RELEVANCE,DIFFERENTIATION,ENERGY,LEVERAGE AND CLARITY" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS A DIVISION OF SIMON SCHUSTER 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / AAK / 4623.

34.
THE BREAKAWAY BRAND:HOW GREAT BRANDS STAND OUT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / BAR / 4724.

35.
BUILDING BRAND VALUE:FIVE STEPS TO BUILDING POWERFUL BRANDS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / PAR / 4796.

36.
HOW BRANDS BECOME ICONS:THE PRINCIPLES OF CULTURAL BRANDING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL PRESS 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / HOL / 4989.

37.
ONE LAND ONE BILLION MIND:INSIGHTS ON BRANDING IN INDIA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MADRAS PRODUCTIVITY AND QUALITY PUBLISHING PVT LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / RAM / 5004.

38.
27 BRAND PRACTICES:TWENTY SEVEN ACTION PACKED STRATEGIES FOR BUILDING WINNING BRANDS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 657.73 / KAP / 5200.

39.
BRAND HIJACK:MARKETING WITHOUT MARKETING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI PENGUINE BOOKS INDIA P PVT LTD 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / WIP / 5342.

40.
BRAND HARMONY:ACHIEVING DYNAMIC RESULTSBY ORCHESTRATING YOUR CUSTOMERS TOTAL EXPERIENCE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI BIZTANTRA 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / YAS / 5361.

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Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM