IES Management College And Research Centre

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1.
Brand sense: sensory secrets behind the stuff we buy by
Edition: 2
Publication details: New Delhi Kogan Page India Ltd. c2010
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/ Lin/ 32667.
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2.
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Flagship, Flanker Brands and Indian Consumers' Buying Decisions: A Study on the Impact of Brand Narratives of Hindustan Unilever Limited and Procter & Gamble. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 1/ 55510091JA2.

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