IES Management College And Research Centre

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1.
WE ARE LIKE THAT ONLY:UNDERSTANDING LOGIC OF CONSUMER INDIA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI PENGUINE BOOKS INDIA P LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.83420954 / BIJ / 8440.

2.
CONSUMER BEHAVIOUR IN INDIAN PERSPECTIVES TEXT AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 2010
Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER B 658.8342/ NAI/ 22922.

3.
SUPERMARKETWALA: SECRETS TO WINNING CONSUMER IN INDIA DAMODAR MALL by
Publication details: GURGAON RANDOM HOUSE 2014
Availability: Items available for loan: Main Library (1)Collection, call number: RETAIL MAN 658.87/ MAL/ 24227.

4.
Marketing whitebook 2015-16 Business World by
Publication details: New Delhi Business World 2015
Availability: Items available for reference: Library Annexe -2 (6th Floor): Not For Loan (1)Collection, call number: REFERENCE 658.8/ BW/ 30430.

5.
Consumer behaviour in Indian perspective: text and cases by
Edition: 2
Publication details: Mumbai Himalaya Publishing House 2015
Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER B 658.8342/ Nai/ 32798. Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 658.8342/ Nai/ 32797.

6.
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A study on consumer ethnocenterism and social comparision in rural India implications for marketing strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MANIMALA, MATHEW J. ( EDITOR) SOUTH ASIAN JOURNAL OF MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 24, Issue 1/ 5557268JA7.

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