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	1.	Consumer behavior Peter D Bennett and Harold H Kassarjian by Bennett, Peter D Kassarjian, Harold H Series: Prentice-Hall foundations of marketing series Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Prentice-Hall of India 1998 Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8342 / BEN / 772. Main Library (1)Collection, call number: CONSUMER B 658.8342/ Ben/Kas/ 30379. Place hold Log in to add tags Add to cart (remove)
	2.	How cool brands stay hot: branding to Generations Y Joeri Van den Bergh, Mattias Behrer. by Bergh, Joeri Van Den Behrer, Mattias Publication details: New Delhi Kogan Page 2011 Availability: Items available for loan: Main Library (2)Collection, call number: Text Book 658.827/BER/BER/16189, ... Lists: Recent Additions to the Library October-16. Place hold Log in to add tags Add to cart (remove)
	3.	THE $10 TRILLION PRIZE CAPTIVATING THE NEWLY AFFLUENT IN CHINA AND INDIA by SILVERSTEIN, MICHAEL J ( et.al) Publication details: BOSTON HARVARD BUSINESS REVIEW PRESS 2012 Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.84/ SIL/ 18825. Lists: Harvard Publiactions. Place hold Log in to add tags Add to cart (remove)
	4.	No cover image available THE MOST INFLUENTIAL FACTORS OF CONSUMERS' BUYING PATTERN AT ORGANIZED AND UNORGANIZED RETAIL STORES WITH SPECIAL REFERENCE TO KAKINADA CITY, ANDHRA PRADESH by KUBERUDU BURLAKANTI, ROMALA VIJAYA SRINIVAS Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: VOL.43,NO.1/555477JA2. Place hold Log in to add tags Add to cart (remove)
	5.	No cover image available EMERGING GLOBAL MARKETS: THE VOICE OF ARAB CONSUMERS by VANAJA MENON VADAKEPAT Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 43, NO.1/555477JA3. Place hold Log in to add tags Add to cart (remove)
	6.	No cover image available FACTORS INFLUENCING THE BUYING BEHAVIOUR OF ORGANIZED RETAIL CONSUMERS : A STUDY ON FOOD AND GENERAL STORES IN VISAKHAPATNAM by SMITHA V.G Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42, NO. 12/555476JA3. Place hold Log in to add tags Add to cart (remove)
	7.	No cover image available ROLE OF GENDER IN CONSUMERS' RESPONSE TO FEAR APPEAL ADVERTISEMENTS by S. AJIT, V. JOSEPH PAUL RAJ Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42, NO.9/555473JA3. Place hold Log in to add tags Add to cart (remove)
	8.	CONSUMER CULTURE, MODERNITY AND IDENTITY MATHUR, NITA by MATHUR, NITA (EDITOR) Publication details: NEW DELHI SAGE PUBLCATIONS INDIA PVT. LTD., 2014 Availability: Items available for loan: Main Library (1)Collection, call number: SOCIOLOGY (CUP /SH ) 306/ MAT/ 22842. Place hold Log in to add tags Add to cart (remove)
	9.	No cover image available MULTI-SCREEN DYNAMICS KADAM, MADHURA by KADAM, MADHURA Edition: PG-12-024 2012-2014 Material type: Text; Format: print ; Literary form: Not fiction Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/MAR/2012-2014/4441369. Log in to add tags Add to cart (remove)
	10.	No cover image available MULTI SCREEN ENGAGEMENT LALA, HINITA by LALA, HINITA Edition: PG-12-030 2012-2014 Material type: Text; Format: print ; Literary form: Not fiction Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/MAR/2012-2014/4441371. Log in to add tags Add to cart (remove)
	11.	No cover image available UNDERSTANDING RURAL BUYING BEHAVIOUR: A STUDY WITH SPECIAL REFERENCE TO FMCG PRODUCTS PRAKASH, GYAN by PRAKASH, GYAN: PATHAK, PRAMOD Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS ([) LTD., AUGUST 2014 In: Indian Journal of Marketing Vol 44 Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 8/5552889JA4. Place hold Log in to add tags Add to cart (remove)
	12.	THE END OF CORPORATE IMPERIALISM C. K. PRAHALAD AND KENNETH LIEBERTHAL by PRAHALAD, C. K LIEBERTHAL, KENNETH Series: HARVARD BUSINESS REVIEW CLASSICS Publication details: BOSTON HARVARD BUSINESS REVIEW PRESS 2008 Availability: Items available for loan: Main Library (1)Collection, call number: HBR (CUP /SH ) 658.8/ HBR/ 23606. Lists: Harvard Publiactions, Management Gurus-25-March-2022. Place hold Log in to add tags Add to cart (remove)
	13.	THE INNOVATOR'S METHOD: BRINGING THE LEAN START-UP INTO YOUR ORGANIZATION NATHAN R. FURR, JEFFREY H. DYER by FURR, NATHAN R DYER, JEFF Publication details: BOSTON HARVARD BUSINESS SCHOOL PRESS 2014 Availability: Items available for loan: Main Library (1)Collection, call number: INNOVATION 658.4063/ FUR/DYE/ 23729. Lists: Harvard Publiactions. Place hold Log in to add tags Add to cart (remove)
	14.	No cover image available CHALLENGING THE FEMALE STEREOTYPES IN INDIAN TELEVISION ADVERTISEMENTS: THE WOMEN CONSUMERS' PERSPECTIVES RAYCHAUDHURI, P.S. by RAYCHAUDHURI, P.S Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) MAY 2014 In: Indian Journal of Marketing Vol 44 Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 5/5552474JA3. Place hold Log in to add tags Add to cart (remove)
	15.	Why Women Shop : secrets revealed Minahan, Stella: Beverland, Michael by Minahan, Stella Beverland, Michael Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt Ltd. 2007 Availability: Items available for loan: Library Annexe (7)Collection, call number: CONSUMER B 658.8342/Min/Bev/ 25725, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: REFERENCE 658.8342/Min/Bev/ 25631. Not available: Library Annexe: In transit (1). Lists: Women. Place hold Log in to add tags Add to cart (remove)
	16.	Customer intelligence: from data to dialogue Sean Kelly by Kelly, Sean Material type: Text; Format: print ; Literary form: Not fiction Publication details: England John Wiley And Sons 2006 Availability: Items available for loan: Library Annexe (1)Collection, call number: CONSUMER B 658.834/ KEL/11128764. Place hold Log in to add tags Add to cart (remove)
	17.	Cool Search keeping your organization in touch and on the edge Lammiman, Jean by Lammiman, Jean and Syret, Michel Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA Capstone Publishing Ltd 2004 Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.4012/LAM/29495. Place hold Log in to add tags Add to cart (remove)
	18.	No cover image available STUDY ON IMPACT OF PAIN OTC MEDICATION ADVERTISEMENTS ON CONSUMERS D'SOUZA, NINOSHA by D'SOUZA, NINOSHA Edition: PM-13-14 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: MUMBAI IES'S MANAGEMENT COLLEGE AND RESEARCH CENTRE APRIL 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PM/2013-2015/4441581. Log in to add tags Add to cart (remove)
	19.	No cover image available A Study on Investment Behaviour of Consumers Ghutukade, Sagar by Ghutukade, Sagar Edition: M-13-13 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS-Fin/2013-2015/4441644. Log in to add tags Add to cart (remove)
	20.	No cover image available Consumer attitude towards luxury brands: an empirical study. Preeti Tak and Ashish Paree by Tak, Preeti Pareek, Ashish Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hydrabad I UP Publication March 2016 In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol. XII, No.1/ 5555611JA1. Place hold Log in to add tags Add to cart (remove)
	21.	No cover image available The impact of consumer personality traits on luxury brand market: an empirical study on closet consumers. Shweta Kastiya by Kastiya, Shweta Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hydrabad I UP Publication March 2016 In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol XIII No. / 5555611JA2. Place hold Log in to add tags Add to cart (remove)
	22.	No cover image available The role of consumer perceived fit in brand extension acceptability. J Evangeline and V R Rag by Evangeline, S. J Ragel, V. R Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hydrabad I UP Publication March 2016 In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol XIII No 1 / 5555611JA5. Place hold Log in to add tags Add to cart (remove)
	23.	India reloaded : inside India's resurgent consumer market Dheeraj Sinha by Sinha, Dheeraj Publication details: New Delhi Westland 2015 Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER B 658.834/ Sin/ 32671. Lists: Recent Additions to the Library October-16. Place hold Log in to add tags Add to cart (remove)
	24.	Hooked : how to build habit-forming product Nir Eyal with Ryan Hoover. by Eyal, Nir Hoover, Ryan Publication details: New York Portfolio Penguin 2014 Availability: Not available: Main Library: Checked out (1). Lists: Recent Additions to the Library October-16. Place hold Log in to add tags Add to cart (remove)
	25.	Advanced customer analytics: targeting, valuing, segmenting and loyalty techniques by Grigsby, Mike Publication details: United Kingdom Kogan Page 2016 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 658.812/Gri/34006. Lists: Recent aditions_August 2017. Log in to add tags Add to cart (remove)
	26.	The Ultimate Guide to SMART Shopping by Rajesh, V Publication details: New Delhi RUPA PUBLICATIONS INDIA PRIVATE LIMITED 2017 Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342/Raj/34238. Lists: Book Alert - December 2017. Place hold Log in to add tags Add to cart (remove)
	27.	No cover image available Study the awareness and challenges of M-commerce security system among the consumers by Sonavane, Nikhil Edition: MI-15-4 2015-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MIM/2015-2018/4442250. Log in to add tags Add to cart (remove)
	28.	No cover image available Moderating Effect of Peer Group Environment on Consumer Predisposition Towards Premium Promotions: A Study on Young Urban Consumers in India by Banerjee, Shubojit Material type: Text; Format: print ; Literary form: Not fiction In: RAVI aNSHUMAN V. IIMB Management Review Availability: Items available for loan: Main Library (1)Collection, call number: Vol 28, Issue 4/ 5556720JA4. Place hold Log in to add tags Add to cart (remove)
	29.	No cover image available BOP research meets macromarketing: content analysis of BOP-related research in the Journal of Macromarketing by Singh, Ramendra Bharadwaj, Apoorva Material type: Text; Format: print ; Literary form: Not fiction In: CHAKRABARTI, BHASKAR DECISION Availability: Items available for loan: Main Library (1)Collection, call number: Vol 44, No 1/ 5557306JA5. Place hold Log in to add tags Add to cart (remove)
	30.	Understanding Indian consumers by Maheswaran, Durairaj and Puliyel, Thomas Publication details: New Delhi OXFORD UNIVERSITY PRESS 2018 Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342/Mah/Pil/35376. Lists: Book Alert-March-2018, Marketing Books-General-17-July-2018. Place hold Log in to add tags Add to cart (remove)
	31.	No cover image available Parag Milk Foods Ltd 1)To conduct survey of existing consumers of Whey protein and map the existing players in the market and their strategies 2)To recommend a launch plan for Avvatar Whey Protein 3)Conduct Sampling Activity in the selected gyms and generate potential clients for the product by Thakkar, Jenith Edition: M-16-59 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1283/MMS-Mar/2016-2018/6661283. Log in to add tags Add to cart (remove)
	32.	No cover image available MIL laboratories Market research for the launch of a disinfectant. To study the usage of Bacillocid compared to other disinfectant brand. To study the perception and Awareness of the consumers regarding disinfectant. by Pednekar, Sahil Edition: PM-16-18 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1346/PM/2016-2018/6661346. Log in to add tags Add to cart (remove)
	33.	No cover image available MIL laboratories Market research for the launch of a disinfectant. To study the usage of Bacillocid compared to other disinfectant brand. To study the perception and Awareness of the consumers regarding disinfectant. by Pednekar, Sahil Edition: PM-16-19 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1347/PM/2016-2018/6661347. Log in to add tags Add to cart (remove)
	34.	No cover image available Knowledge Outlook of Indian Consumers Towards BHIM App by Kumar, A. Arun Nayak, Daravath Vikas Vedulla Shekhar Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 3/ 5558573JA1. Place hold Log in to add tags Add to cart (remove)
	35.	No cover image available Consumer Perception Towards Shopping Malls : Evidence from a Tier II City by Khanna,Pooja Seth, Suresh Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 4/ 5558691JA4. Place hold Log in to add tags Add to cart (remove)
	36.	No cover image available A Study of Factors Affecting Customer Shopping Behavior. by Attri, Rekha Jain, Vinay Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 17, No 1/ 5558686ja3. Place hold Log in to add tags Add to cart (remove)
	37.	No cover image available Examining the Role of Intention and Perceived Behavioral Control on Purchase of Ethical Products in Rwanda by Denyse, Mukandoli Bhagat, Deepak Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 5/ 5558777JA2. Place hold Log in to add tags Add to cart (remove)
	38.	No cover image available eWOM: Extant Research Review and Future Research Avenues by Mishra, Anubhav Satish, S M Material type: Text; Format: print ; Literary form: Not fiction In: Chand,Vijaya Sherry Vikalpa Vol . 41 Availability: Items available for loan: Main Library (1)Collection, call number: Vol 41, Issue 3/ 5556425JA3. Place hold Log in to add tags Add to cart (remove)
	39.	No cover image available Impact Assessment of Consumer Demographics on Rural Consumers' Ethnocentric Tendencies (CE) and Social Comparison Information (ATSCI) Habits by Das,Manish Saha, Victor Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 8/ 5559286JA3. Place hold Log in to add tags Add to cart (remove)
	40.	No cover image available The Link Between Sales Promotion’s Benefits and Consumers Perception: A Comparative Study Between Rural and Urban Consumers by Sinha, Somesh Kumar Verma, Priyanka Material type: Text; Format: print ; Literary form: Not fiction In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: Vol 20, No 2/ 55510427JA13. Place hold Log in to add tags Add to cart (remove)

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Your search returned 51 results.