IES Management College And Research Centre

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1.
Consumer behavior Peter D Bennett and Harold H Kassarjian by Series: Prentice-Hall foundations of marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice-Hall of India 1998
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8342 / BEN / 772. Main Library (1)Collection, call number: CONSUMER B 658.8342/ Ben/Kas/ 30379.

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2.
SPEND SHIFT HOW THE POST CRISIS VALUES REVOLUTION IS CHANGING THE WAY WE BUY, SELL, AND LIVE by
Publication details: SAN FRANCISCO JOSSY-BASS 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 306/GER/D'MON/ 16547.

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3.
THE MARKETING WHITEBOOK 2012-2013 : ONE -STOP GUIDE FOR MARKETERS by
Publication details: BUSINESS WORLD 2012
Availability: Items available for reference: Library Annexe -2 (6th Floor): Not For Loan (3)Collection, call number: REF 658.8/ BW/ 17883, ...

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4.
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THE MARKETING WHITEBOOK 2013-2014 DECODING DIVERSITY: UNDERSTANDING THE MANY FACETS OF INDIA, ITS CONSUMERS AND THE FAST-CHANGING MARKETSCAPE BUSINESS WORLD by
Edition: 9
Publication details: NEW DELHI BUSINESS WORLD 2013
Availability: Items available for reference: Library Annexe -2 (6th Floor): Not For Loan (1)Collection, call number: REFERENCE 658.8./ BW/ 19805.

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5.
CONSUMER CULTURE, MODERNITY AND IDENTITY MATHUR, NITA by
Publication details: NEW DELHI SAGE PUBLCATIONS INDIA PVT. LTD., 2014
Availability: Items available for loan: Main Library (1)Collection, call number: SOCIOLOGY (CUP /SH ) 306/ MAT/ 22842.

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6.
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THE COMPLETENESS HEURISTIC: PRODUCT SHAPE COMPLETENESS INFLUENCES SIZE PERCEPTIONS, PREFERENCE AND CONSUMPTION SEVILLA, JULIO by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION FEBRUARY 2014
Availability: No items available.

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7.
A never-before world : tracking the evolution of consumer India Rama Bijapurkar by
Publication details: New Delhi Portfolio, 2013
Availability: Items available for loan: Main Library (2)Collection, call number: CONSUMER B 658.8432/ BIJ/ 22862, ...

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8.
POWER OF COMMON MAN: CONNECTING WITH CONSUMERS THE SRK WAY KORAL DASGUPTA by
Publication details: CHENNAI WESTLAND LTD. 2014
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342/ DAS/ 22953.

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9.
DECODING THE NEW CONSUMER MIND HOW AND WHY WE SHOP AND BUY KIT YAORROW by
Publication details: SAN FRANCISSCO JOSSY BASS 2014
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342/ YAR/ 23757.

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10.
Who Turned Out The Lights your guided tour to the energy crisis BITTLE, SCOTT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Harper 2009
Availability: Items available for loan: Library Annexe (1)Collection, call number: 333.79/BIT/JOH/28022.

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11.
Making Money : The Philosophy of Crisis Capitalism Bjerg, Ole by
Publication details: New Delhi Foundation Books 2014
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: FINANCE (CUP 12/SH 1) 330.122/BJE/31480.

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12.
The psychology of price Leigh Caldwell how to use price to increase demand, profit and customer satisfaction by
Publication details: Mumbai Jaico Publishing House 2015
Availability: Items available for loan: Main Library (1)Collection, call number: 658.816/CAL/31515.

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13.
Empire Of Things : How We Became A World Of Consumers, From The Fifteenth Century To The Twenty-First by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, Allen Lane 2016
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: 339.47/Tre.

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14.
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An Analysis of the Determinants of Consumer Purchase Behavior Towards Green FMCG Products by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N MARKETING MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 3/ 5557805JA1.

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15.
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Rejecting Responsibility: Low Physical Involvement in Obtaining Food Promotes Unhealthy Eating by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 74, No 4/ 5557769JA6.

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16.
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Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: FRAZIER GARY L. JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 3/ 5557312JA6.

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17.
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Food grain Deficiency in India:Magnitude, Determinants and Policy Prescriptions. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: CHAKRAVORTY S K (EDITOR) PRODUCTIVITY
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 58, No 2/ 5557842JA1.

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18.
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Targeted Public Distribution System in Himachal Pradesh : A Gateway to Food Security by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: CHAKRAVORTY S K (EDITOR) PRODUCTIVITY
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 58, No 2/ 5557842JA5.

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19.
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Food and Nutrition Security: An Exercise in Locating Ground-truth Among Tribals by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: CHAKRAVORTY S K (EDITOR) PRODUCTIVITY
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 58, No 2/ 5557842JA8.

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20.
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A Study of the Impact of Production Variables on Indian Food Grains Productivity by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: CHAKRAVORTY S K (EDITOR) PRODUCTIVITY
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 58, No 2/ 5557842JA9.

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21.
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Natural Gas Consumption and Economic Growth in Pakistan: Production Function Approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 2/ 5558624ja3.

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22.
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Impact of US Financial Crisis on GDP of BRICS Economies: An Analysis Using Panel Data Approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 2/ 5558624JA12.

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23.
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Consumption Behaviour Towards Green Durable Products : The Moderating Role of Demographics by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 6/ 5559046JA2.

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24.
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A study on consumer experiences for chocolate consumption by
Edition: PG-16-40
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre 43191
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance PG-Mar/16-18/4442379.

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25.
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Study on consumer behaviour with respect to organic food product consumption by
Edition: PG-16-82
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre 43191
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance PG-Mar/16-18/4442397.

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26.
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The understanding of consumer purchasing behavior and consumption pattern for oral care product by
Edition: PM-16-20
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre 43191
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance PM/16-18/4442555.

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27.
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The Impact of Utilitarian and Hedonistic Shopping Values on Sustainable Fashion Consumption: The Moderating Role of Religiosity by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 19, No 5/ 5559630JA6.

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28.
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Self and Identity of Being an Ideal Woman: An Exploratory Qualitative Study by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: Sage Publication IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 7, No 1/ 5559095JA4.

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29.
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Materialism as Predictor of Purchase Intention Towards Counterfeit Products: A Conceptual Framework by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N MANAGEMENT RESEARCH
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 1/ 55510045JA4.

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30.
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Attitude of Indian Consumers Towards Counterfeit Luxury Brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N MANAGEMENT RESEARCH
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 1/ 55510045JA6.

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31.
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32.
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Selection of Inventory Policies by TOPSIS. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N OPERATIONs MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 17, No 2/ 5558980JA2.

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33.
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Understanding the luxury consumption in cosmetic brand by
Edition: PG-17-93
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: No items available.
Lists:

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34.
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Understanding the luxury consumption in cosmetic brand by
Edition: PG-17-93
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: Items available for loan: Main Library (1)Collection, call number: Project re PG-Mar/17-19/4442697.
Lists:

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35.
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The Impact of External and Internal Market Forces on Inflation in India: An Empirical Investigation by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N APPLIED ECONOMICS
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 2/ 55510259JA2.

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36.
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37.
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A Configurational Model of Brand Loyalty by Series: ; XVI (40
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: /MAR/ Vol 16, No 4/ 55511287JA1.

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38.
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Music streaming: A study on consumer adoption of on demand digital music consumption by
Edition: PG-18-87
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Pharma PG-Mar/18-20/4443012.

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39.
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A study on awareness, perception & consumption pattern of Immunity boosters by consumers in the 40+ years of age group by
Edition: PM-20- 23
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-General Management PM/20-22/4443763.

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40.
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Study on Media Consumption Pattern of Youngsters during covid-19 by
Edition: M-19-55
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-General Management MMS-Gen/19-21/4443503.

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