IES Management College And Research Centre

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1.
DIRECT MARKETING AND PRACTICES: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI BUTTERWORTH-HEINEMANN 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / THO / 8130.

2.
DIRECT MARKETING:WITHOUT RAISING YOUR VOICE LOSING OUR COOL OR COMING COOL AND COMING TO BLOWS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.872 / HAY / 8969.

3.
EMERGENCE OF INTERNET MARKETING IN TOURISM INDUSTRY by
Edition: 2007-2009 M-07-05
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PROJECT RE PR-590/MAR.

4.
THE IBO FIELD GUIDE by
Publication details: MUMBAI EMBASSY BOOK DISTRIBUTORS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.8/ EBD//16296.

5.
REINVENTING INTERACTIVE AND DIRECT MARKETING : LEADING EXPERTS SHOW HOW TO MAXIMIZE DIGITAL ROI WITH IDIRECT AND IBRANDING IMPERATIVES by
Publication details: NEW YORK MCGRAW-HILL 2010
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.8/ RAP/ 16937.

6.
The Ultimate Marketing Plan make your mark, Communicate your message, find your hook. Kennedy, Dan S. by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Pvt Ltd 2009
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.802/KEN/11128714.

7.
Principles of direct and database marketing Alan Tapp by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson Education Pvt. Ltd c2012
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8(E-MAR)/ Tap/ 31842. Items available for reference: Main Library: Not For Loan (1)Collection, call number: 658.8(E-MAR)/ Tap/ 31841.

8.
To study the implementation of direct marketing channel by
Edition: PG-15-45 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442139.

9.
No cover image available
Generating leads with sequential persuasion: should sales influence tactics be consistent or complementary? by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: AHREANE, MICHAEL JOURNAL OF PERSONAL SELLING AND SALES MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 37, No 2/ 5557710JA1.

10.
No cover image available
Study of Value Chain of Indian Textile Handicrafts : A Case of Lucknow Chikankari by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI PRABANDHAN
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 11, No 5/ 5558776JA3.

11.
Powering content: building a nonstop content marketing machine by
Publication details: Mumbai Shroff Publishers & Distributors Pvt. Ltd., 2017
Availability: Items available for loan: Main Library (1)Collection, call number: 658.872/Bus/36320.

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