IES Management College And Research Centre

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1.
How to change anybody : proven techniques to reshape anyone's attitude, behavior, feelings, or beliefs by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai Magna Publishing House 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 153..85\ Lie\ 6515.

2.
INFLUENCE: THE PSYCHOLOGY OF PERSUATION by
Publication details: NEW YORK COLLIN BUSINESS 1984
Availability: Not available: Main Library: Checked out (1).

3.
HOW TO WIN FRIENDS & INFLUENCE PEOPLE IN THE DIGITAL AGE CARNEGIE, DALE by
Publication details: NEW DELHI SIMON & SCHUSTER UK LTD. 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Psychology 158.2/ CAL/COL/ 19339.

4.
TO SELL IS HUMAN THE SURPRISING TRUTH ABOUT PERSUADING, CONVINCING, AND INFLUENCING OTHER PINK, DANIEL H. by
Publication details: LONDON CANONGATE 2013
Availability: Items available for loan: Main Library (1)Collection, call number: Psychology 158.2/ PIN/ 19409.

5.
No cover image available
CONFIRMATORY FACTOR MODELLING ON EMERGING CONSUMER PURCHASE BEHAVIOUR OF PASSENGER CARS by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 43, NO. 2/555478JA2.

6.
No cover image available
GROUP-BUYING DEAL POPULARITY LUO, XUEMING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION MARCH 2014
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 78, NO. 2/5552420JA2.

7.
No cover image available
DYNAMIC EFFECTS OF SOCIAL INFLUENCE AND DIRECT MARKETING ON THE ADOPTION OF HIGH-TECHNOLOGY PRODUCTS RISSELADA, HANS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION MARCH 2014
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 78, NO. 2/5552420JA4.

8.
No cover image available
WHICH INFLUENCE TACTICS LEAD TO SALES PERFORMANCE? IT IS MATTER OF STYLE PLOUFFE, CHRISTOPHER R. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON SAGE PUBLICATIONS JUNE 2014
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 34, NO. 2/5552417JA4.

9.
POWER CUES: THE SUBTLE POWER OF LEADING GROUPS, PERSUADING OTHERS, AND MAXIMISING YOUR PERSONAL IMPACT NICK MORGAN by
Publication details: BOSTON HARVARD BUSINESS SCHOOL PRESS 2014
Availability: Items available for loan: Main Library (1)Collection, call number: BUSINESS C 658.45/ MOR/ 23536.

10.
A study on cultural influence on mergers and acquisitions Mehal, Shivalkar by
Edition: M-14-55 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS-HR/2014-2016/4441943.

11.
No cover image available
Group Marketing: Theory, Mechanisms, and Dynamics. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: FRAZIER GARY L. JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 4\ 5557628JA1.

12.
No cover image available
Who’s Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 74, No 4/ 5557769JA3.

13.
No cover image available
The Role of Mere Closeness: How Geographic Proximity Affects Social Influence by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: FRAZIER GARY L. JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 5/ 5557982JA4.

14.
No cover image available
Generating leads with sequential persuasion: should sales influence tactics be consistent or complementary? by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: AHREANE, MICHAEL JOURNAL OF PERSONAL SELLING AND SALES MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 37, No 2/ 5557710JA1.

15.
No cover image available
An Investigation of Authentic Leadership’s Individual and Group Influences on Follower Responses by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: DEBORAH E. RUPP JOURNAL OF MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: /Vol 44, Issue 2/ 5558626JA6.

16.
The influental mind: what the brain reveals about our power to change others by
Publication details: Great Britain Little, Brown 2017
Availability: Items available for loan: Main Library (1)Collection, call number: 158.2/Sha/35404.

17.
No cover image available
The Determinants of Selfie-Clicking Behavior by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N MANAGEMENT RESEARCH
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 1/ 55510045JA5.

18.
No cover image available
The Influence of Social, Cultural and Educational Factors on Entrepreneurial Intent and Personality Traits by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N ENTREPRENEURSHIP DEVELOPMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 2/ 55510682JA1.

19.
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20.
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The Moderating Influence of Brand Image on the Relationship Between Customer Engagement and Customer Loyalty by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 9/ 55511026JA3.

21.
No cover image available
The Influence of Informal Financial Enactment on SMEs. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N ENTREPRENEURSHIP DEVELOPMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 3/ 55511142JA3.

22.
Influence of technical analysis on stocks with reference to IT sector by
Edition: PG-17-57
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1384/PG-Fin/17-19/6661384.

23.
Study on the influence of agile on project management of outsourced software projects in India by
Edition: PG-18-82
Material type: Text Text
Publication details: Mumbai IES's Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Operations PG-Ope/18-20/4443193.

24.
A study on influence of packaging on consumer purchase decision with regards to packeged food products by
Edition: PG-19-49
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443309.

25.
A study on influence of experiential activities by brands on consumers by
Edition: M-18-40
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-General Management MMS-Gen/18-20/4443348.

26.
Impact of influence marketing: Fashion and beauty industry by
Edition: PG-19-122
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443305.

27.
Consumers Attitude, Digital Literacy and Social Influence towards ICT Usage: An Empirical Study in Delhi-NCR Region by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Publishing India Group January 2023
In: International Journal of Applied Marketing and Management
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: INT/JOU/MAR/55513885JA4.

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