IES Management College And Research Centre

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1.
The innovator's guide to growth : putting disruptive innovation to work Scott D Anthony by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Press 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.4063\ Ant\ 12107.

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2.
CONTAGIOUS:WHY THINGS CATCH ON by
Publication details: LONDON SIMON AND SCHUSTER 2013
Availability: Items available for loan: Main Library (3)Collection, call number: CONSUMER B 658.8342/Ber/19801, ...

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4.
THE IMPACT EQUATION: ARE YOU MAKING THINGS HAPPEN OR JUST MAKING NOISE? CHRIS BROGAN AND JULIEN SMITH by
Publication details: LONDON PORTFOLIO PENGUIN 2012
Availability: Items available for loan: Main Library (1)Collection, call number: RETAIL MAN 658.872/ BRO/SMI/ 22859.

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5.
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WHEN TO TAKE OR FORGO NEW PRODUCT EXCLUSIVITY: BALANCING PROTECTION FROM COMPETITION AGAINST WORD-OF-MOUTH SPILOVER PERES, RENANA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION MARCH 2014
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 78, NO. 2/5552420JA6.

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6.
THE FIRST MILE A LAUNCH FOR GETTING GREAT IDEAS INTO THE MARKET SCOTT D. ANTHONY by
Publication details: BOSTON HARVARD BUSINESS SCHOOL PRESS 2014
Availability: Items available for loan: Main Library (1)Collection, call number: 658.575/ ANT/ 23537.
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7.
Well-designed : how to use empathy to create products people love by
Publication details: Boston, Massachusetts Harvard Business Review Press, 2014
Availability: Items available for loan: Main Library (1)Collection, call number: PRODUCTION 658.5/ Kol/ 29869.
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8.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant W Chan Kim; Renée Mauborgne by
Publication details: Boston, Massachusetts Harvard Business Review Press 2015
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.802/ Kim/Mau/ 29853.
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9.
The next big thing : spotting and forecasting consumer trends for profit William Higham by
Publication details: Kogan Page Ltd., 2009
Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER B 658.8342/ Hig/ 29921.

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10.
The myths of creativity : the truth about how innovative companies and people generate great ideas David Burkus by
Publication details: San Francisco Jossey-Bass, 2014
Availability: Items available for loan: Main Library (1)Collection, call number: INNOVATION 658.4063/ Bur/ 30141.

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11.
Innovative teams : unlock creative energy, generate new ideas, brainstorm effectively. Harvard Business Review Press by Series: 20 minute manager series
Publication details: Boston Harvard Buisness Review 2015
Availability: Items available for loan: Main Library (1)Collection, call number: HBR (CUP /SH ) 658.4022/ HBR/ 30109.
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12.
Hooked : how to build habit-forming product Nir Eyal with Ryan Hoover. by
Publication details: New York Portfolio Penguin 2014
Availability: Not available: Main Library: Checked out (1).
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13.
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Strategic management of technology and innovation Robert A. Burgelman, Clayton M. Christensen, Steven C. Wheelwright. by
Publication details: 2004 McGraw Hill Education (India) Private Ltd. New Delhi
Availability: Items available for loan: Main Library (1)Collection, call number: 658.4012/Bur/Chr/ 32752.
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14.
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The Value of Marketing Crowdsourced New Products as Such: Evidence from Two Randomized Field Experiments by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 74, No 4/ 5557769JA2.

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15.
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Greasing the Wheels of Change: Bribery, Institutions, and New Product Introductions in Emerging Markets by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: DEBORAH E. RUPP JOURNAL OF MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 45, Issue 5/ 55510586JA5.

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16.
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Digital space study of potential new products in CHC/OTC space newer methods to reach the end customer- retailers by
Edition: PM-17-18
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1552/PM/17-19/6661552.

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