IES Management College And Research Centre

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1.
PERCEPTION OF THE RETAILERS TOWARDS MARKETING MIX STRATEGIES: AN EMPIRICAL CASE STUDY ON THE SOFT DRINK MARKET IN VISAKHAPATNAM KOTNI, V.V. DEVI PRASAD by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., JUNE 2014
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 6/5552586CSD.

2.
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Purchase Preference Factors for Traditional Rural Retailers: A Cross-sectional Conceptual Study by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: Chand,Vijaya Sherry Vikalpa Vol . 41
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 41, Issue 4/ 5555877JA2.

3.
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Determinants of Green Marketing Leading to Sustainable Competitive Advantage for Retailers Within the Delhi Region by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 8/ 5559286JA4.

4.
Study on OTX component and retailers push for cough syrup by
Edition: PM-18-3
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Pharma PM/18-20/4442954.

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