IES Management College And Research Centre

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A study on consumer ethnocenterism and social comparision in rural India implications for marketing strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MANIMALA, MATHEW J. ( EDITOR) SOUTH ASIAN JOURNAL OF MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 24, Issue 1/ 5557268JA7.

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