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	1.	No cover image available THE IMPACT OF SALESPERSON CREDIBILITY-BUILDING STATEMENTS ON LATER STAGES OF THE SALES ENCOUNTER ARNDT, AARON by ARNDT, AARON: EVANS, KENNETH: LANDRY, TIMOTHY D.: MADY, SARAH: PONGPATIPAT, CHATDANAI Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON SAGE PUBLICATIONS JUNE 2014 Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 34, NO. 1/5552416JA2. Place hold Log in to add tags Add to cart (remove)
	2.	No cover image available BRAND CREDIBILITY AND PURCHASE INTENTION AMONG USERS OF SHOPPING AND CONVENIENCE GOODS: THE MODERATING ROLE OF BRAND INVOLVEMENT ALEX, JOJI N. by ALEX, JOJI N.: THOMAS, JITHIN Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., APRIL 2014 In: Indian Journal of Marketing Vol 44 Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 4/5552347JA2. Place hold Log in to add tags Add to cart (remove)
	3.	No cover image available A Study on Exploring the Factors Influencing Celebrity Endorsement Credibility by Singh, Ramendra Pratap Banerjee, Neelotpaul Material type: Text; Format: print ; Literary form: Not fiction In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 2/ 5558624JA15. Place hold Log in to add tags Add to cart (remove)
	4.	No cover image available The Influence Factors Towards Mobile Advertising Message Content on Consumer Purchase Intention by Hashim, Nor Hazlina Normalini Sajali, Norhazlina Material type: Text; Format: print ; Literary form: Not fiction In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: Vol 19, No 5/ 5559630JA4. Place hold Log in to add tags Add to cart (remove)
	5.	No cover image available Exploring the Influence of Celebrity Credibility on Brand Attitude, Advertisement Attitude and Purchase Intention by Singh, Ramendra Pratap Banerjee, Neelotpaul Material type: Text; Format: print ; Literary form: Not fiction In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: Vol 19, No 6 5559802JA14. Place hold Log in to add tags Add to cart (remove)
	6.	No cover image available The Effectiveness of the Celebrity Advertisement Process and its Impact on Buying Intention by S., Sathyanarayana Gargesa, Sudhindra N, Bhavya Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 3/ 55510112JA4. Place hold Log in to add tags Add to cart (remove)
	7.	No cover image available Examining eWOM Credibility - Consumer Purchase Intention Relationship in Facebook: A Mediation Analysis by Rao, Kunja Sambashiva Rao,Bramhani Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 8/ 55510843JA1. Place hold Log in to add tags Add to cart (remove)
	8.	No cover image available A study on the Impact of Social Media Influencers on Brand Credibility and Purchase Intention by Aashumi Mehta Edition: PG-19-71 Material type: Text Publication details: Mumbai IES Management College and Research Centre 2021 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443074. Place hold Log in to add tags Add to cart (remove)
	9.	No cover image available Decomposing the Effect of Brand Image in Influencing Information Adoption: The Case of Online Travel Agents by Garg, Prerna Pandey, Anoop Material type: Text; Format: print ; Literary form: Not fiction In: Business perspectives and research Availability: Items available for loan: Main Library (1)Collection, call number: Vol 11, No 1/ 55513578JA1. Place hold Log in to add tags Add to cart (remove)

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