IES Management College And Research Centre

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1.
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MEASURING CUSTOMER BASED BRAND EQUITY USING AAKER'S MODEL by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 43, NO. 3/555758JA1.

2.
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ROLE OF MUSIC ON PERCEIVED PRICE IN RETAIL STORES by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.43, NO. 3/555758JA2.

3.
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CLONING IN INDIAN ADVERTISEMENTS: GETTING TWO FOR THE PRICE OF ONE? by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 43 NO. 3/555758JA3.

4.
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EXPLORING THE SOURCES OF INFLUENCE IN FORMATION AN CHANGING OF GIRLS' ATTITUDE TOWARDS THE CONSUMPTION OF FASHION PRODUCTS by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.43, NO. 3/555758JA4.

5.
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A REVIEW ON SPROLES & KENDALL'S CONSUMER STYLE INVENTORY (CSI) FOR ANALYZING DECISION MAKING STYLES OF CONSUMERS by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 43, NO. 3/555758JA5.

6.
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FODDER DISTRIBUTION OPERATIONS AS SUSTAINABLE ECONOMIC PROGRESS IN SEMI-URBAN AREAS by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 43, NO.3/555758JA6.

7.
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BRAND EQUITY AND BUSINESS PERFORMANCE: TOWARDS A CONCEPTUAL FRAMEWORK by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.43, NO.2/555478JA1.
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8.
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CONFIRMATORY FACTOR MODELLING ON EMERGING CONSUMER PURCHASE BEHAVIOUR OF PASSENGER CARS by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 43, NO. 2/555478JA2.

9.
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MODELLING STORE CHARACTERISTICS AS ANTECEDENTS OF IMPULSE PURCHASE by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.43, NO. 2/555478JA3.

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ORGANIC PRODUCTS: MARKETING PRACTICES AND PROBLEMS IN THE PLAINS AND HILLY REGIONS OF UTTARAKHAND by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.43, NO.2/555478JA4.

11.
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ESTIMATION OF PRICE SPREAD AND MARKETING EFFICIENCY OF BRINJAL IN DIFFERENT MARKETING CHANNELS: A CASE STUDY by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 43, NO. 2/555478JA5.

12.
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MILK PREFERENCES OF CONSUMERS AND EFFECT OF THE MARKETING MIX ON CONSUMERS' PURCHASE DECISION OF DAIRY PRODUCTS by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.43, NO. 2/555478JA6.

13.
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PROBLEMS WITH DERIVED IMPORTANCE MEASURES IN BRAND STRATEGY AND CUSTOMER SATISFACTION STUDIES by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 43, NO.1/555477JA1.

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EMERGING GLOBAL MARKETS: THE VOICE OF ARAB CONSUMERS by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 43, NO.1/555477JA3.

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ONLINE SHOPPING AMONG HIGHER EDUCATION STUDENTS IN INDORE : A FACTOR ANALYSIS APPROACH by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.43, NO.1/555477JA6.

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RELATIONSHIP MARKETING : AN OVERVIEW by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42, NO.12/555476JA1.

19.
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A STUDY ON CONSUMER PERCEPTION WITH REFERENCE TO THIRD PARTY ADMINISTRATORS (TPAs) by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42, NO.12/555476JA2.

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FACTORS INFLUENCING THE BUYING BEHAVIOUR OF ORGANIZED RETAIL CONSUMERS : A STUDY ON FOOD AND GENERAL STORES IN VISAKHAPATNAM by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42, NO. 12/555476JA3.

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MARKETING OF HANDLOOM PRODUCTS : A CASE STUDY OF THENZAWL CLUSTER IN MIZORAM by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42, NO. 12/555476JA4.

22.
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WOMEN'S ROLE IN BUYING BEHAVIOUR FOR DURABLES : A STUDY OF MALWA REGION IN PUNJAB by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42, NO. 12/555476JA5.

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CHALLENGES IN A COMMODITY OFFERING : INDIAN TELECOM SERVICES (GSM) by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42, NO. 12/555476JA6.

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GREEN MARKETING IN INDIA : SOME ECO-ISSUES by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42, NO.11/555475JA1.

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DECIPHERING ASSORTED FINDINGS ON MARKETER TRANSGRESSION LINKED TO SERVICE RECOVERY PARADOX by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42, NO. 11/555475JA3.

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EFFECT OF SALES PROMOTIONS AND THEIR AVAILABILITY ON CONSUMERS' BUYING BEHAVIOR: A PERSPECTIVE ON PERSONAL CARE PRODUCTS by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42, NO. 11/555475JA4.

27.
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MARKETING COST OF WHEAT AT DIFFERENT MARKETING PLACES IN HARYANA by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.42, NO. 11/555475JA5.

28.
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FEMALE ADOLESCENT AND YOUNG ADULT CONSUMERS' AFFINITY FOR ONLINE FLASH SALES CONCEPT IN INDIA: A TRANGULATION APPROACH by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42, NO.11/555475JA6.

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PROBLEMS OF VEGETABLE PRODUCING FARMERS IN ERODE, COIMBATORE AND TIRUPPUR DISTRICTS OF TAMIL NADU by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42, NO.10/555474JA3.

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TRENDS, TECHNOLOGY AND ADDICTION: AN EXPLORATIVE STUDY ON CYBER BEHAVIOUR OF STUDENTS by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.42, NO. 10/555474JA5.

31.
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CONSUMER BEHAVIOUR TOWARDS TWO WHEELERS AND FOUR WHEELERS : A STUDY ON RURAL AND URBAN MIZORAM by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42, NO. 10/555474JA6.

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CONTEMPORARY MARKETING OR TEMPORARY MARKETING?: AN ANALYSIS OF PRESENT DAY "RELATIONSHIP MARKETING" OF INDIAN ORGANIZATIONS by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 43, NO.1/555477JA4.

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AMBUSH MARKETING LANDSCAPE IN INDIA : INNOVATIVE PRACTICE OR PARASITIC MARKETING? by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.42, NO.9/555473JA1.

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MANAGING CUSTOMER RELATIONS THROUGH ONLINE BANKING by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42, NO. 9/555473JA2.

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ROLE OF GENDER IN CONSUMERS' RESPONSE TO FEAR APPEAL ADVERTISEMENTS by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42, NO.9/555473JA3.

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PREDICTION OF CHURN BEHAVIOUR OF BANK CUSTOMERS USING DATA MINING TOOLS by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42, NO. 9/555473JA4.

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IMPACT OF SHOPPING MALLS ON THE UNORGANIZED RETAIL SECTOR : A CASE STUDY OF MANGALORE REGION by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42, NO. 9/555473JA5.

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IMPACT OF STORE SIZE ON IMPULSE PURCHASING BEHAVIOUR OF RESPONDENTS : A STUDY WITH REFERENCE TO COIMBATORE, TAMIL NADU by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.42, NO.9/555473JA7.

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ATTRIBUTE-LEVEL PERFORMANCE DIMENSIONS OF AIRLINE SERVICE QUALITY : A FACTOR ANALYSIS APPROACH PAPPACHAN, JOEMON: KOSHY, MOLI P. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., AUGUST 2014
In: Indian Journal of Marketing Vol 44
Availability: No items available.

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