IES Management College And Research Centre

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1.
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The effect of shopbots on consumer purchase behaviour in digital market, Bengaluru, India by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Publishing India Group January 2023
In: International Journal of Applied Marketing and Management
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: INT/JOU/MAR/55513885JA1.

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2.
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Effects of Advertisement on Consumer Buying Behaviour with References to FMCGs in Gandhinagar, Gujarat by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Publishing India Group January 2023
In: International Journal of Applied Marketing and Management
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: INT/JOU/MAR/55513885JA3.

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Consumers Attitude, Digital Literacy and Social Influence towards ICT Usage: An Empirical Study in Delhi-NCR Region by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Publishing India Group January 2023
In: International Journal of Applied Marketing and Management
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: INT/JOU/MAR/55513885JA4.

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4.
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A Study on Fundamental Analysis of Selected Equity from FMCG Sector by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Publishing India Group January 2023
In: International Journal of Applied Marketing and Management
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: INT/JOU/MAR/55513885JA5.

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