Twiga, a mobile-based. B2B tech platform, supplies fresh fruits and vegetables sourced from farmers in rural Kenya directly to small and medium-sized vendors and to kiosks known as Mama Mobgas in Nairobi. It was founded by Grant Brooke, a US-based researcher, and Peter Njojo, who was with Coca-Cola Africa, to address the issues plaguing the fresh produce supply chain in Kenya. Twiga linked the informal vendors to the farmers through its proprietary cashless mobile technology platform. It matched the supply from small-scale farmers with the demand from vendors, procured fresh produce from the farmers, and organized efficient supply chains with the help of logistics and warehouse platforms to have the orders delivered to the vendors. In the process, Twiga eliminated the middlemen, minimized post-harvest losses, and lowered the price of the fresh produce. Twiga's highly scalable and replicable model created a manifold impact and was expected to help in fixing Kenya's economy by controlling food prices and reducing the share of disposable income that people spent on food (which was 45%). Twiga's model was found to be highly suitable for addressing the challenges of food insecurity, food safety, and food inflation across the world.