IES Management College And Research Centre

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1.
ADVERTISING AND PROMOTION: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 1996
Availability: Items available for loan: Library Annexe (2)Collection, call number: 659.111 / AAK / 274, ... Main Library (1)Collection, call number: 659.111 / AAK / 63.

2.
BUILDING STRONG BRANDS: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK SIMON SCHUSTER 1996
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / AAK / 627.

3.
ADVERTISING AND PROMOTION: by
Edition: 5TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2001
Availability: Items available for loan: Library Annexe (1)Collection, call number: 659.111 / AAK / 753.

4.
MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWYORK THE FREE PRESS 1991
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / AAK / 838.

5.
MARKETING RESEARCH: by
Edition: 6TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 1999
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 659.1 / AAK / 1652.

6.
MARKETING RESEARCH: by
Edition: 6TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 1999
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8 / AAK / 1653.

8.
MANAGING BRAND EQUITY.:CAPITALIZING ON THE VALUE OF ABRAND NAME by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWYORK THE FREE PRESS 1991
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / AAK / 2582.

9.
STRATEGIC MARKET MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2000
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.802 / AAK / 2587.

10.
STRATEGIC MARKET MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2000
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.8 / AAK / 2588.

11.
BRAND LEADERSHIP: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK SIMON SCHUSTER 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / AAK / 2733.

12.
ADVERTISING AND PROMOTION: by
Edition: 5TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DEHLI PEARSON EDUCATION ASIA 1996
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / AAK / 3222.

13.
BUILDING STRONG BRANDS: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK SIMON SCHUSTER 1996
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / AAK / 3828.

14.
"BRAND PORTFOLIO STRATEGY:CREATING RELEVANCE,DIFFERENTIATION,ENERGY,LEVERAGE AND CLARITY" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS A DIVISION OF SIMON SCHUSTER 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / AAK / 4623.

15.
STRATEGIC MARKET MANAGEMENT: by
Edition: 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2004
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.802 / AAK / 5046.

16.
MARKETING RESEARCH: by
Edition: 7TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2006
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8 / AAK / 5878.

17.
MARKETING RESEARCH: by
Edition: 7TH ED
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2006
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8 / AAK / 6639.

18.
SPANNING SILOS:THE NEW CMO IMPERARIVE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "BOSTON, MASSACHUSETTS" HARVARD BUSINESS SCHOOL PRESS 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / AAK / 10858.

19.
ADVERTISING MANAGEMENT: by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI "PEARSON EDUCATION , INC" 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / AAK / 13183.

20.
STRATEGIC MARKET MANAGEMENT by
Edition: 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI JOHN WILEY & SONS, INC 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.802 / AAK / 15077.

21.
MARKETING RESEARCH by
Edition: 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI JOHN WILEY & SONS, INC 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.83 / AAK / 15455.

22.
BRAND RELEVENCE by
Publication details: JOSSY BASS 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.827/ AAK/17711.

23.
MARKETING RESEARCH by
Edition: 10
Publication details: NEW DELHI WILEY INDIA PVT. LTD 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.83/ AAK/DAY/ 18184.

24.
STRATEGIC MANAGEMENT GLOBAL PERSPECTIVES DAVID AAKER AND DAMIEN MCLOUGHLIN by
Publication details: NEW DELHI JOHN WILEY AND SONS LTD. 2010
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.802/ AAK/MCL/ 23626.

25.
Strategic Market Management Aaker, David A. by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt Ltd. 2008
Availability: Items available for loan: Library Annexe (2)Collection, call number: 658.802/AAK/25729, ... Items available for reference: Library Annexe: Not for loan (1)Collection, call number: 658.802/AAK/25728.

26.
Spanning Silos The New CMO Imperative David aaker by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United State of America Harvard Business Schol Press 2008
Availability: Items available for loan: Library Annexe (4)Collection, call number: MARKETING 658.8/Aak/25799, ... Items available for reference: Library Annexe: Not for loan (1)Collection, call number: MARKETING 658.8/Aak/25798.

27.
Strategic Market Management Aaker, David A. by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt Ltd. 2007
Availability: Items available for loan: Library Annexe (4)Collection, call number: 658.802/AAK/26957, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: 658.802/AAK/26956.

28.
ADVERTISING MANAGEMENT RAJEEV BATRA, AAKER A DAVID AND JOHN G MYERS by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI "PEARSON EDUCATION , INC" 2006
Availability: Items available for loan: Main Library (4)Collection, call number: ADVERTISIN 659.1/ BAT/MYE/ 29629, ... Not available: Main Library: Checked out (1).

29.
Advertising Management by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson education 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1/BAT/MYE/30884.

30.
Advertising Management Batra, Rajeev by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson Education in South Asia 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1/BAT/MYE/30885.

31.
Advertising Management Batra, Rajeev by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson education 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1/BAT/MYE/30886.

32.
Advertising Management Batra, Rajeev by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson education 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1/BAT/MYE/30887.

33.
Advertising Management Batra, Rajeev by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson education 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1/BAT/MYE/30888.

34.
Advertising Management by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson education 2006
Availability: No items available.

35.
Aaker On Branding 20 Prenciples that drive Success by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage 2015
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Aak/88884. Items available for reference: Main Library: Not for loan (1)Collection, call number: 658.827/Aak.

36.
Aaker On Branding 20 Prenciples that drive Success by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage 2015
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Aak.

37.
Aaker On Branding 20 Prenciples that drive Success by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage 2015
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Aak.

38.
Creating signature stories: strategic messaging that persuades, energizes and inspires by
Publication details: USA Portfolio 2018
Availability: Items available for loan: Main Library (1)Collection, call number: 658.802/ Aak/36461.

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