IES Management College And Research Centre

Image from Google Jackets

MANAGERIAL ECONOMICS: ECONOMIC TOOLS FOR TODAY'S DECISION MAKERS PAUL G. KEAT, PHILIP K. Y. YOUNG AND SREEJATA BANERJEE

By: Contributor(s): Publication details: PEARSON EDUCATION IN SOUTH ASIA 2012 DELHIEdition: 6Description: XXIV, 549 P. PAPERISBN:
  • 978-81-317-3353-0
Subject(s): DDC classification:
  • 331.152
Contents:
Table of Content1.Introduction 2.The Firm and Its Goals 3.Supply and Demand 4.Demand Elasticity 5.Demand Estimation and Forecasting 6.The Theory and Estimation of Production 7.The Theory and Estimation of Cost 8.Pricing and Output Decisions: Perfect Competition and Monopoly 9.Pricing and Output Decisions: Monopolistic Competition and Oligopoly 10.Special Pricing Practices 11.Game Theory and Asymmetric Information 12.Capital Budgeting and Risk 13.The Multinational Corporation and Globalization 14.Government and Industry: Challenges and Opportunities for Today’s Manager 15.Macroeconomics and Business Cycle Theory
Summary: The sixth edition of Paul G. Keat's bestselling Managerial Economics bridges the gap between theory and real-world applications using a dynamic running case study. Each chapter starts and concludes with a case study of Healthy Foods Ltd, allowing students to apply microeconomic theory and quantitative analysis tools from the beginning to the end.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Library Annexe -2 (6th Floor) Economics 331.152/ KEA/YOU/ 18864 (Browse shelf(Opens below)) Available 11118864
Total holds: 0

Table of Content1.Introduction
2.The Firm and Its Goals
3.Supply and Demand
4.Demand Elasticity
5.Demand Estimation and Forecasting
6.The Theory and Estimation of Production
7.The Theory and Estimation of Cost
8.Pricing and Output Decisions: Perfect Competition and Monopoly
9.Pricing and Output Decisions: Monopolistic Competition and Oligopoly
10.Special Pricing Practices
11.Game Theory and Asymmetric Information
12.Capital Budgeting and Risk
13.The Multinational Corporation and Globalization
14.Government and Industry: Challenges and Opportunities for Today’s Manager
15.Macroeconomics and Business Cycle Theory

The sixth edition of Paul G. Keat's bestselling Managerial Economics bridges the gap between theory and real-world applications using a dynamic running case study. Each chapter starts and concludes with a case study of Healthy Foods Ltd, allowing students to apply microeconomic theory and quantitative analysis tools from the beginning to the end.

There are no comments on this title.

to post a comment.

Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM