Economics of Strategy David Basnko, David Dranove , Mark Shanely and scott Schaefer
Material type: TextPublication details: Wiley India Pvt Ltd. New Delhi 2003Edition: 3rdDescription: 632 p. PaperISBN:- 981253069X
- 658.4012
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Book | Library Annexe | STRATEGIC | 658.4012/ BES/ 27572 (Browse shelf(Opens below)) | Available | 11127572 |
Introduction: Strategy and Economics.
Primer: Economic Concepts for Strategy.
PART ONE: FIRM BOUNDARIES.
1. The Evolution of the Modern Firm.
2. The Horizontal Boundaries of the Firm: Economies of Scale and Scope.
3. The Vertical Boundaries of the Firm.
4. The Transactions Costs of Market Exchange.
5. Organizing Vertical Boundaries: Vertical Integration and Its Alternatives .
6 Diversification.
PART TWO: MARKET AND COMPETETIVE ANALYSIS.
7. Competitors and Competition.
8. Strategic Commitment.
9. The Dynamics of Pricing Rivalry.
10. Entry and Exit.
11. Industry Analysis.
PART THREE: STRATEGIC POSITION AND DYNAMICS.
12. Strategic Positioning for Competitive Advantage.
13. Sustaining Competitive Advantage.
14. The Origins of Competitive Advantage: Innovation, Evolution, and Environment.
PART FOUR: INTERNAL ORGANIZATION.
15. Incentives and Agency.
16. Strategy and Structure.
17. Power and Culture.
18. Strategy and the General Manager.
Glossary.
Ind ex._
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