Chapter 1: "Because we can!"
Chapter 2: Going into town to shop.
Chapter 3: What type of shopper are you?
Chapter 4: Why do women shop the way they do?
Chapter 5: What do women like about shopping?
Chapter 6: What do women hate about shopping?
Chapter 7: Improving the store.
Chapter 8: Improving in-store service.
Chapter 9: Men and shopping - it's a guy thing.
Chapter 10: Secrets revealed!
References.
Index.

Women who shop are an extraordinary force in retail. They are knowledgeable and astute - and they are very clear about how much their financial power and use of word of mouth can help or hinder a retail business.
Why Women Shop provides a fascinating insight into female shopping habits, much of which will register with the shoppers themselves as they gain a better understanding of their shopping style, and laugh (or shudder) in recognition at other women's shopping experiences.
The book is dedicated to all the many and varied women who shop:
Ms Grab and Go - who is time poor, quick and targeted in her purchasing

The lone browser - who can wander around for hours, soaking up the latest trends

The retail therapy seeker - who is seeking company and purchases to fulfill her inner needs

The girls' day out shopper - who shops in packs, is happy and relaxed, wears sensible shoes and carries numerous bags

The hunter - who is alert, serious and focused on finding a bargain

The global research behind this book provides invaluable information for retailers, marketers, manufacturers of consumer goods, advertisers, visual merchandisers, property developers, salespeople, or anyone who has dealings with the retail industry.