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Marketing management: indian cases

By: Material type: TextTextPublication details: Noida Pearson Education India Pvt. Ltd 2018Description: xiii, 470 p. With 11135320,11135322,11135324ISBN:
  • 978-93-325-8710-6
Subject(s): DDC classification:
  • 658.072/Gup/Agg
Contents:
Table of Content • Explore marketing mix with MTR Foods • Understand customer value with India's e-commerce space and Flipkart • Delve into the world of Information System and data utilization with Starbucks and Amazon • Learn to leverage corporate trust and technology strength in the B2B market with Zicom • Comprehend marketer's challenges and complexities with Facebook's strategies in India and China • Mahindra & Mahindra explains consumer segmentation strategies • Kellogg's Corn Flakes shows the way to find market for a product • Fevicol demonstrates how to reinvent brand and sales • Oreo illustrates the advantages of effective integrated marketing communication • Comprehend digital marketing with Wonder Cement • Unilever shows the way to build brand and market with holistic marketing initiatives Salient Features 1. MTR Foods - A Marketing Marvel 2. Customer Value - Explored, Created, Communicated & Delivered 3. Customer Loyalty - The Ultimate objective of every Marketer 4. Starbucks India: The Human Coffee Experience 5. The Techy Amazon Insight 6. Consumer Behaviour - Its wide facets and deep implications 7. ZICOM - Leveraging Corporate Trust and Technical Strengths in the B2B Market 8. Facebook: Business Connections in India and China 9. Who will buy XYLO- Mahindra and Mahindra Automotive Sector 10. Kellogg's Cornflakes in India: Finding a platform that connects 11. Nivea - Managing a Legacy Brand 12. The Call of the Competition 13. Fevicol- The Iconic Bond 14. Designing and managing services 15. Aachi Masala - Entering the North Indian Masala category 16. Slicerooms: A Slice of Time, A cut of profits! 17. Oreo In India - Launching and Establishing a Global Brand in India Using Integrated Marketing Communications effectively 18. Wonder Cement - Building a strong brand Through Digital marketing 19. A case study on Direct Marketing of Wedding Return Gifts 20. Selling process in Animal Nutrition and Health Industry 21. Amazon.com adapts its Retail Business in India 22. E-Marketing Models: Retailers Perspectives a case of Groupon 23. Unilever: working beyond the horizon
Summary: Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses
List(s) this item appears in: Book Alert-February-2018 | Book Alert - February-2019
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Holdings
Item type Current library Call number Status Notes Date due Barcode Item holds
Case Study Case Study Main Library 658.072/Gup/Agg/36492 (Browse shelf(Opens below)) Available 11136492
Reference Reference Main Library 658.8072/Gup/Agg/35321 (Browse shelf(Opens below)) Not for loan Book Base /14689/11.12.2018 11135321
Case Study Case Study Main Library 658.8072/Gup/Agg/35323 (Browse shelf(Opens below)) Checked out to MADHURA DEODHAR (1011) Not For Loan Book Base /14689/11.12.2018 18/06/2024 11135323
Book Book Main Library 658.8072/Gup/Agg/35325 (Browse shelf(Opens below)) Available Book Base /14689/11.12.2018 11135325
Total holds: 0

Table of Content

• Explore marketing mix with MTR Foods
• Understand customer value with India's e-commerce space and Flipkart
• Delve into the world of Information System and data utilization with Starbucks and Amazon
• Learn to leverage corporate trust and technology strength in the B2B market with Zicom
• Comprehend marketer's challenges and complexities with Facebook's strategies in India and China
• Mahindra & Mahindra explains consumer segmentation strategies
• Kellogg's Corn Flakes shows the way to find market for a product
• Fevicol demonstrates how to reinvent brand and sales
• Oreo illustrates the advantages of effective integrated marketing communication
• Comprehend digital marketing with Wonder Cement
• Unilever shows the way to build brand and market with holistic marketing initiatives


Salient Features

1. MTR Foods - A Marketing Marvel
2. Customer Value - Explored, Created, Communicated & Delivered
3. Customer Loyalty - The Ultimate objective of every Marketer
4. Starbucks India: The Human Coffee Experience
5. The Techy Amazon Insight
6. Consumer Behaviour - Its wide facets and deep implications
7. ZICOM - Leveraging Corporate Trust and Technical Strengths in the B2B Market
8. Facebook: Business Connections in India and China
9. Who will buy XYLO- Mahindra and Mahindra Automotive Sector
10. Kellogg's Cornflakes in India: Finding a platform that connects
11. Nivea - Managing a Legacy Brand
12. The Call of the Competition
13. Fevicol- The Iconic Bond
14. Designing and managing services
15. Aachi Masala - Entering the North Indian Masala category
16. Slicerooms: A Slice of Time, A cut of profits!
17. Oreo In India - Launching and Establishing a Global Brand in India Using Integrated Marketing Communications effectively
18. Wonder Cement - Building a strong brand Through Digital marketing
19. A case study on Direct Marketing of Wedding Return Gifts
20. Selling process in Animal Nutrition and Health Industry
21. Amazon.com adapts its Retail Business in India
22. E-Marketing Models: Retailers Perspectives a case of Groupon
23. Unilever: working beyond the horizon

Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses

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