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MEDIA RESEARCH METHODS AUDIENCES, INSTITUTIONS, TEXTS BERTRAND, INA

By: Contributor(s): Publication details: PALGRAVE MACMILLAN 2005 HAMPSHIREDescription: XI, 286 PAPERISBN:
  • 978-0-333-96095-0
Subject(s): DDC classification:
  • 302.23
Contents:
Acknowledgements Of Elephants, Definitions and Models: The Context of Media Research Getting Started PART ONE: RESEARCH ON AUDIENCES Researching Audiences Gathering Data on Audiences Audience Research - Analysis and Interpretation PART TWO: RESEARCH ON INSTITUTIONS Researching Media Institutions Gathering Data on Institutions Institutional Research - Analysis and Interpretation PART THREE: RESEARCH ON TEXTS Researching Texts Gathering and Analysing Textual Data Interpretation of Textual Data Reaching Conclusions, Evaluating the Research, Writing the Report Glossary Bibliography Re
Summary: This text provides an accessible introduction and overview of research methods for studying media, communication and culture, drawing on both social science and humanities methodologies. The text covers the strengths, weaknesses, inherent assumptions and theoretical underpinnings of each methodology. It gives clear guidance, regarding how to use the methodologies and situates this in the context of critical evaluations of previously published research, thus encouraging students' development of skills in evaluating their own work and the work of others. Re
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Library Annexe 302.23/ BER/ HUG/ 19725 (Browse shelf(Opens below)) Available 11119725
Total holds: 0

Acknowledgements
Of Elephants, Definitions and Models: The Context of Media Research
Getting Started
PART ONE: RESEARCH ON AUDIENCES
Researching Audiences
Gathering Data on Audiences
Audience Research - Analysis and Interpretation
PART TWO: RESEARCH ON INSTITUTIONS
Researching Media Institutions
Gathering Data on Institutions
Institutional Research - Analysis and Interpretation
PART THREE: RESEARCH ON TEXTS
Researching Texts
Gathering and Analysing Textual Data
Interpretation of Textual Data
Reaching Conclusions, Evaluating the Research, Writing the Report
Glossary
Bibliography

Re

This text provides an accessible introduction and overview of research methods for studying media, communication and culture, drawing on both social science and humanities methodologies. The text covers the strengths, weaknesses, inherent assumptions and theoretical underpinnings of each methodology. It gives clear guidance, regarding how to use the methodologies and situates this in the context of critical evaluations of previously published research, thus encouraging students' development of skills in evaluating their own work and the work of others.

Re

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