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	1.	24 BRAND MANTRAS:FINDINGS A PLACE IN THE MINDS AND HEARTS OF CONSUMERS by JAGDEEP KAPOOR Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEWDELHI RESPONSE BOOKSA DIVISION OF SAGE PUBLICATION 2001 Availability: Items available for loan: (1). Main Library (1)Collection, call number: 658.827 / JAG / 2291. Place hold Log in to add tags Add to cart (remove)
	2.	18 BRAND ASTRAS:USING BRAND ABILITIES AS WEAPONS FOR CRIPS BRAND BUILDING by JAGDEEP KAPOOR Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEWDELHI RESPONSE BOOKSA DIVISION OF SAGE PUBLICATION 2003 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / JAG / 3101. Place hold Log in to add tags Add to cart (remove)

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