Factors contributing to brand positioning of smartphones among college students in chennai: A study.
Material type:
TextDescription: 55-65.PSubject(s):
In:
MURTHY, E N BRAND MANAGEMENTSummary: The paper aims at studying the smartphone usage among college students in Chennai through a sample survey of 120 respondents. It explores selected aspects related to brand positioning of smartphones and identifies the common sources of information about smartphones, the most important reasons for choosing smartphones and the most common uses to which they are put. It also explores the difference between male and female college students in the context of brand positioning of smartphones. Further, it identifies four factors that influence brand positioning of smartphones through the method of factor analysis.
| Item type | Current library | Call number | Vol info | Status | Notes | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Journal Article
|
Main Library | Vol 15, No 1/ 5558568JA4 (Browse shelf(Opens below)) | Available | 5558568JA4 | |||||
Journals and Periodicals
|
Main Library On Display | MAGAZINE/MAR/Vol 15, No 1/5558568 (Browse shelf(Opens below)) | Vol 15, No 1 (01/03/2018) | Not for loan | March, 2018 | 5558568 |
The paper aims at studying the smartphone usage among college students in Chennai through a sample survey of 120 respondents. It explores selected aspects related to brand positioning of smartphones and identifies the common sources of information about smartphones, the most important reasons for choosing smartphones and the most common uses to which they are put. It also explores the difference between male and female college students in the context of brand positioning of smartphones. Further, it identifies four factors that influence brand positioning of smartphones through the method of factor analysis.
There are no comments on this title.