IES Management College And Research Centre

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1.
MARKETING AS A STRATEGY:UNDERSTANDING THE CEOS AGENDA FOR DRIVING GROWTH AND INNOVATION by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: PUNE PENGUIN BOOKS INDAI LTD 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.802 / KUM / 3962.

2.
MARKETING AS STRATEGY:UNDERSTANDING THE CEO'S AGENDA FOR DRIVING AND INNOVATION by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "BOSTON, MASSACHUSETTS" HARVARD BUSINESS PRESS 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.802 / KUM / 13703.

3.
INDIA INSUDE: THE INNOVATION CHALLENGE TO THE WEST by
Publication details: HARVARD BUSINESS REVIEW 2011
Availability: No items available.

4.
INDIA INSIDE: THE INNOVATION CHALLENGE TO THE WEST by
Publication details: BOSTON HARVARD BUSINESS REVIEW 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 338/ KUM/PUR/ 16950.

5.
BRAND BREAKOUT: HOW EMERGING MARKET BRANDS WILL GO GLOBAL KUMAR, NIRMALYA by
Publication details: NEW YORK PALGRAVE MACMILLAN 2013
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.827/NIR/STE/21741.

6.
India's global powerhouses : how they are taking on the world Nirmalya Kumar; Pradipta K Mohapatra; Suj Chandrasekhar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Schol Press 2009
Availability: Items available for loan: Library Annexe (2)Collection, call number: 338.88/ Kum/Moh/ 25789, ... Main Library (1)Collection, call number: 338.88/ Kum/Moh/ 12110. Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: 338.88/ Kum/Moh/ 25786. Not available: Library Annexe: In transit (2).

7.
Thinking smart: how to master work, life and everything in-between by
Publication details: Noida, Uttar Pradesh Harper Business 2018
Availability: Items available for loan: Main Library (1)Collection, call number: 158.1/Nir/36413.

8.
Clash: Amazon vs Walmart by
Publication details: Haryana, India - 2024 Penguin Business 2024
Availability: Not available: Main Library: Checked out (1).

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