IES Management College And Research Centre

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1.
THE ARAB WORLD UNBOUND: TAPPING INTO THE POWER OF 350 MILLION CONSUMERS by
Publication details: 2012 JOSSY BASS SAN FRANCISSCO
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8/ MAH/ 22874.

2.
THE ARAB WORLD UNBOUND TAPPING INTO THE POWER OF 350 MILLION CONSUMERS by
Publication details: SAN FRANCISCO JOSSY BASS 2012
Availability: No items available.

3.
Rise of rural consumers in developing countries: harvesting 3 billion aspirations Vijay Mahajan by
Publication details: New Delhi Sage Publications India Private Limited 2016
Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER B 658.834/ Mah/War/ 32672.

4.
Digital leap frogs: How technology is reshaping consumer markets in India by
Publication details: Gurugram, Haryana Harper Business 2022
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8(E-Marketing)/Mah/38479.

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