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Rise of rural consumers in developing countries: harvesting 3 billion aspirations Vijay Mahajan

By: Publication details: Sage Publications India Private Limited New Delhi 2016Description: xi,157 p. HardISBN:
  • 978-9386042323
Subject(s): DDC classification:
  • 658.834
Contents:
Preface: A Rural Odyssey Acknowledgements RECOGNIZING THE RURAL OPPORTUNITY The Rural Consumer Opportunity Planting the Seeds of Prosperity in the Rural World The Influence of Religion in the Emerging Rural World GROWING AND REAPING RURAL OPPORTUNITY Growing Consumers in Emerging Rural Markets Plowing New Routes to Rural Markets Seeding Innovation and Prosperity Through Technology Harnessing Innovation to Solve Social Problems THE RURAL CHALLENGES The End of the Last Mile Index
Summary: This is the first comprehensive book highlighting the expanding consumer power of rural markets in developing countries. It takes a close look at one of the key stories in emerging markets: the untapped potential of the world’s 3.4 billion rural consumers -- 90 percent of whom live in Asia and Africa. The sheer number of rural consumers can provide a massive customer base for innovative companies that figure out how to reach them. The book provides a profile of the rural developing world and examines the forces that are increasing rural prosperity, including billions of dollars in remittances from migrant workers. It includes several examples of innovations and best practices that are allowing companies to tap into this opportunity.
List(s) this item appears in: Recent Additions to the Library October-16
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Main Library ON SHELF CONSUMER B 658.834/ Mah/War/ 32672 (Browse shelf(Opens below)) Available 11132672
Total holds: 0

Preface: A Rural Odyssey

Acknowledgements

RECOGNIZING THE RURAL OPPORTUNITY

The Rural Consumer Opportunity

Planting the Seeds of Prosperity in the Rural World

The Influence of Religion in the Emerging Rural World

GROWING AND REAPING RURAL OPPORTUNITY

Growing Consumers in Emerging Rural Markets

Plowing New Routes to Rural Markets

Seeding Innovation and Prosperity Through Technology

Harnessing Innovation to Solve Social Problems

THE RURAL CHALLENGES

The End of the Last Mile

Index

This is the first comprehensive book highlighting the expanding consumer power of rural markets in developing countries. It takes a close look at one of the key stories in emerging markets: the untapped potential of the world’s 3.4 billion rural consumers -- 90 percent of whom live in Asia and Africa. The sheer number of rural consumers can provide a massive customer base for innovative companies that figure out how to reach them. The book provides a profile of the rural developing world and examines the forces that are increasing rural prosperity, including billions of dollars in remittances from migrant workers. It includes several examples of innovations and best practices that are allowing companies to tap into this opportunity.

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