Rise of rural consumers in developing countries: harvesting 3 billion aspirations
Mahajan, Vijay
Rise of rural consumers in developing countries: harvesting 3 billion aspirations Vijay Mahajan - New Delhi Sage Publications India Private Limited 2016 - xi,157 p. Hard
Preface: A Rural Odyssey
Acknowledgements
RECOGNIZING THE RURAL OPPORTUNITY
The Rural Consumer Opportunity
Planting the Seeds of Prosperity in the Rural World
The Influence of Religion in the Emerging Rural World
GROWING AND REAPING RURAL OPPORTUNITY
Growing Consumers in Emerging Rural Markets
Plowing New Routes to Rural Markets
Seeding Innovation and Prosperity Through Technology
Harnessing Innovation to Solve Social Problems
THE RURAL CHALLENGES
The End of the Last Mile
Index
This is the first comprehensive book highlighting the expanding consumer power of rural markets in developing countries. It takes a close look at one of the key stories in emerging markets: the untapped potential of the world’s 3.4 billion rural consumers -- 90 percent of whom live in Asia and Africa. The sheer number of rural consumers can provide a massive customer base for innovative companies that figure out how to reach them. The book provides a profile of the rural developing world and examines the forces that are increasing rural prosperity, including billions of dollars in remittances from migrant workers. It includes several examples of innovations and best practices that are allowing companies to tap into this opportunity.
978-9386042323
Consumer--Rural
658.834
Rise of rural consumers in developing countries: harvesting 3 billion aspirations Vijay Mahajan - New Delhi Sage Publications India Private Limited 2016 - xi,157 p. Hard
Preface: A Rural Odyssey
Acknowledgements
RECOGNIZING THE RURAL OPPORTUNITY
The Rural Consumer Opportunity
Planting the Seeds of Prosperity in the Rural World
The Influence of Religion in the Emerging Rural World
GROWING AND REAPING RURAL OPPORTUNITY
Growing Consumers in Emerging Rural Markets
Plowing New Routes to Rural Markets
Seeding Innovation and Prosperity Through Technology
Harnessing Innovation to Solve Social Problems
THE RURAL CHALLENGES
The End of the Last Mile
Index
This is the first comprehensive book highlighting the expanding consumer power of rural markets in developing countries. It takes a close look at one of the key stories in emerging markets: the untapped potential of the world’s 3.4 billion rural consumers -- 90 percent of whom live in Asia and Africa. The sheer number of rural consumers can provide a massive customer base for innovative companies that figure out how to reach them. The book provides a profile of the rural developing world and examines the forces that are increasing rural prosperity, including billions of dollars in remittances from migrant workers. It includes several examples of innovations and best practices that are allowing companies to tap into this opportunity.
978-9386042323
Consumer--Rural
658.834