Rise of rural consumers in developing countries: harvesting 3 billion aspirations (Record no. 43549)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01879 a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161008b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-9386042323 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mahajan, Vijay |
| 9 (RLIN) | 24129 |
| 245 ## - TITLE STATEMENT | |
| Title | Rise of rural consumers in developing countries: harvesting 3 billion aspirations |
| Statement of responsibility, etc | Vijay Mahajan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Sage Publications India Private Limited |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi,157 p. |
| Other physical details | Hard |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface: A Rural Odyssey<br/> <br/>Acknowledgements<br/> <br/>RECOGNIZING THE RURAL OPPORTUNITY<br/> <br/>The Rural Consumer Opportunity<br/> <br/>Planting the Seeds of Prosperity in the Rural World<br/> <br/>The Influence of Religion in the Emerging Rural World<br/> <br/>GROWING AND REAPING RURAL OPPORTUNITY<br/> <br/>Growing Consumers in Emerging Rural Markets<br/> <br/>Plowing New Routes to Rural Markets<br/> <br/>Seeding Innovation and Prosperity Through Technology<br/> <br/>Harnessing Innovation to Solve Social Problems<br/> <br/>THE RURAL CHALLENGES<br/> <br/>The End of the Last Mile<br/> <br/>Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This is the first comprehensive book highlighting the expanding consumer power of rural markets in developing countries. It takes a close look at one of the key stories in emerging markets: the untapped potential of the world’s 3.4 billion rural consumers -- 90 percent of whom live in Asia and Africa. The sheer number of rural consumers can provide a massive customer base for innovative companies that figure out how to reach them. The book provides a profile of the rural developing world and examines the forces that are increasing rural prosperity, including billions of dollars in remittances from migrant workers. It includes several examples of innovations and best practices that are allowing companies to tap into this opportunity. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer |
| General subdivision | Rural |
| 9 (RLIN) | 24130 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 08/10/2016 | Readers World/ 430/ 7-October-2016 | 636.00 | 658.834/ Mah/War/ 32672 | 11132672 | 07/06/2022 | 795.00 | 08/10/2016 |