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Impact of Digital Payment Apps on Users: A Case Study on Perspective of Rural Population in selected regions of Uttarakhand and Uttar Pradesh.

By: Contributor(s): Material type: TextTextDescription: 135-150 pSubject(s): In: AGRAWAL, J.D. Finance IndiaSummary: Cashless transaction system is achieving its growth day by day, with markets being interlocked through banking sector and financial inclusion fameworks for movement from cash to a cashless system. Government of India is pushing forward the Digital India initiative to translate the Nation into a digitally empowered society and a knowledge economy. With the launch of this first step, the government proposes to pass out to citizens in the remotest of locations and fix them a role of India's growth story. Technology is a central driver in causing disruptive change. Digital tools will empower citizens and turn out to be a gamechanger. Digital India provides the much-needed thrust to the nine pillars of development areas, namely Broadband Highways, Universal Access to Mobile Connectivity and Public Internet Access Program, among others. The trend to gear up is to move from ATM's, banks to more empowered apps and Aadhaar-based payment schemes being secure and userfriendly with more rural penetration where the real India lives.
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Holdings
Item type Current library Call number Vol info Status Notes Date due Barcode Item holds
Management Cases Management Cases Main Library Vol 33, Issue 1/ 55510522CSD8 (Browse shelf(Opens below)) Available 55510522JA8
Journals and Periodicals Journals and Periodicals Main Library On Display JP/FIN/Vol 33, Issue 1/55510522 (Browse shelf(Opens below)) Vol 33, Issue 1 (05/08/2022) Not for loan March, 2019 55510522
Total holds: 0

Cashless transaction system is achieving its growth day by day, with markets being interlocked through banking sector and financial inclusion fameworks for movement from cash to a cashless system. Government of India is pushing forward the Digital India initiative to translate the Nation into a digitally empowered society and a knowledge economy. With the launch of this first step, the government proposes to pass out to citizens in the remotest of locations and fix them a role of India's growth story. Technology is a central driver in causing disruptive change. Digital tools will empower citizens and turn out to be a gamechanger. Digital India provides the much-needed thrust to the nine pillars of development areas, namely Broadband Highways, Universal Access to Mobile Connectivity and Public Internet Access Program, among others. The trend to gear up is to move from ATM's, banks to more empowered apps and Aadhaar-based payment schemes being secure and userfriendly with more rural penetration where the real India lives.

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