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	2.	FCB-Ulka brand building advertising : concepts and cases FCB-Ulka Advertising (Mumbai, India). by Parameswaran, M G FCB-Ulka Advertising (Mumbai, India) Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGrawHill Publishing Compoany Ltd. 2002 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827\ Par\ 2877. Place hold Log in to add tags Add to cart (remove)
	3.	UNDERSTANDING CONSUMER:BUILDING POWERFUL BRANDS USING CONSUMER RESEARCH by PARAMESWARAN M G Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2003 Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342 / PAR / 3950. Place hold Log in to add tags Add to cart (remove)
	4.	BUILDING BRAND VALUE:FIVE STEPS TO BUILDING POWERFUL BRANDS by PARAMESWARAN M G Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2006 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / PAR / 4796. Place hold Log in to add tags Add to cart (remove)
	5.	"RIDE THE CHANGE:A PERSPECTIVCE ON THE CHANGING INDIAN CONSUMER, MARKET AND MARKETING" by PARAMESWARAN M G Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2009 Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342 / PAR / 12126. Place hold Log in to add tags Add to cart (remove)
	6.	BRAND BUILDING ADVERTISING by PARAMESWARAN M. G. AND MEDH KINHAL Publication details: NEW DELHI TATA MCGRAW HILL PUBLISHING COMPANY LTD 2011 Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.827/Par/16078. Place hold Log in to add tags Add to cart (remove)
	7.	FCB-Ulka brand building advertising : concepts and cases M G Parameswaran, Medh Kinjal and FCB-Ulka Advertising (Mumbai, India) by Parameswaran, M G FCB-Ulka Advertising (Mumbai, India) Publication details: New Delhi : New Delhi : Tata McGraw-Hill Pub. Co. 2011 Availability: Items available for loan: Main Library (4)Collection, call number: 658,827/ Par/Med/ 16129, ... Lists: Recent Additions to the Library-September-16. Place hold Log in to add tags Add to cart (remove)

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