Title; Copyright; Dedication; Contents; An introduction from the author; Start here; Section I: Using thought leadership for competitive advantage; Chapter 1: Thought leadership: why it is critical for your business; Chapter 2: Thought leadership: what it means in practice; Chapter 3: What makes a great thought leader?; Section II: Creating a successful thought leadership campaign; Chapter 4: The vital initial planning for a successful campaign; Chapter 5: Creating the buy-in for thought leadership; Chapter 6: Overcoming problems and prevarications Chapter 7: Getting ready to 'leverage the hell' out of your thought leadershipChapter 8: Measuring the impact; Section III: Creating breakthrough ideas; Chapter 9: Creating breakthrough ideas; Chapter 10: Proving your hypothesis; Chapter 11: Getting your research right; Chapter 12: Making your findings really stand out; Chapter 13: Thought leadership on a limited budget; Section IV: Grabbing the attention of clients and the market; Chapter 14: Getting your content right; Chapter 15: Making your marketing work; Chapter 16: Getting in the world's top media Section V: From good to great: making your thought leadership the very best it can beChapter 17: The biggest secret for successful thought leadership; Chapter 18: Involving clients in your thought leadership; Chapter 19: Writing like a thought leader; Concluding comments --
Job vacancy: thought leader with interesting insights; How Kelso Consulting can help you deliver great thought leadership; Acknowledgements; Further reading and resources; About the Author

The Thought Leadership Manual is an essential guide that gives you the necessary sills to dramatically grow your business by becoming a recognised expert in your field.

The ability to create and employ insights that grab the attention of clients and the media has become one of the most important marketing challenges for businesses selling high-value services. Yet ‘thought leadership’ barely features in marketing courses. What’s more, there is even less advice available on how to create the all-important stream of great ideas (which is the toughest part!).

The Thought Leadership Manual fills this gap, providing a process and toolkit that enables newcomers and the experienced alike to create and launch successful campaigns by:
• Getting buy-in from colleagues and budget-holders
• Delivering the all-important breakthrough ideas
• Planning and executing to deliver the very maximum in terms of marketing, publicity and, most importantly, sales