IES Management College And Research Centre

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1.
CUSTOMER RELATIONSHIP MANAGEMENT:CONCEPTS AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PHI LEARNING PRIVATE LIMITED 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.812 / RAI / 11913.

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2.
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INTER-SCALE ASSESSMENT & COMPARISON OF CUSTOMER LOYALTY IN BANKING INDUSTRY: AN EMPIRICAL STUDY RAI, ALOK KUMAR by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LUCKNOW INDIAN INSTITUTE OF MANAGEMENT JULY 2013
Availability: No items available.

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3.
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AN INVESTIGATION INTO SERVICE QUALITY-CUSTOMER LOYALTY RELATIONSHIP: THE MODERATING INFLUENCES SRIVASTAVA, MEDHA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CALCUTTA INDIAN INSTITUTE OF MANAGEMENT 8 MARCH 2014
In: Decision Vol 41
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 41, NO. 1/5552525JA2.

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4.
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An Assessment of the Mediating Effect of Customer Satisfaction on the Relationship Between Service Quality and Customer Loyalty. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N MARKETING MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 3 /55510923JA1.

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