Introduction to the Finance and Marketing Interface - PART 1: INTRODUCTION TO FINANCIAL STATEMENTS - The Balance Sheet - The Cash Flow Statement and the Profit and Loss Account - The Matching Concept: Stock Valuation and Depreciation - Reconciliation of Financial Statements - Introduction to Spreadsheets: Calculations and Charts - Case Study - PART 2: RATIO ANALYSIS - Introduction to Ratio Analysis - Analysis of Asset Utilisation, Profitability and Performance - Returns to Investors - Analysis of Profit Pathways - Case Study - PART 3: FORECASTING - Time Series Analysis - Using a Spreadsheet in Time Series Analysis - Short-Term Forecasting - Forecasting using Relationships between Variables - Regression - Linear Regression on the Spreadsheet - Multiple Regression - Case Study - PART 4: COSTING AND BUDGETING - Introduction to Costing Systems - Budgeting - Budgetary Control - Case Study - PART 5: DECISION-MAKING - Introduction to Decision-Making - Introduction to Break-Even Analysis - Decision-Making under Risk - Long-Term Decision-Making on the Spreadsheet and Sensitivity Analysis - Case Study

This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text.