. The events business --
1. An introduction to events --
2. The market demand for events --
3. The events business: supply and suppliers --
4. Social, economic, political and developmental implications --
II. Managing events --
5. Making a start --
6. Events planning --
7. Financial management and the budget --
8. The event: venue-finding, logistics, and ambiance --
9. Marketing and public relations for events --
10. Managing the event as a project --
11. The organization manager and the team: during the event --
12. Close-down, evaluation, and legacies.

"This is the essential guide for anyone who needs to know how to organize a special event - a festival, a celebration party, a media launch or an annual fete. The book contains: a clear, step-by-step guide including planning, budgeting, marketing and organization; a wide range of informative case studies from around Europe, including suggested websites and sources of reference material to consult; a set of useful planning forms to assist those new to events organization; and a glossary, together with a directory of organizations which can give further advice." "The authors' combination of industry experience, expertise and a lively approach makes this an ideal book for students of Events Management and related subjects, as well as providing a valuable handbook for those new to organizing events, plus current practitioners who need to ensure everything runs smoothly."

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