IES Management College And Research Centre

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1.
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BOP research meets macromarketing: content analysis of BOP-related research in the Journal of Macromarketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: CHAKRABARTI, BHASKAR DECISION
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 44, No 1/ 5557306JA5.

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2.
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A Study on Exploring the Factors Influencing Celebrity Endorsement Credibility by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 2/ 5558624JA15.

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Exploring the Influence of Celebrity Credibility on Brand Attitude, Advertisement Attitude and Purchase Intention by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 19, No 6 5559802JA14.

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4.
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Non-deceptive deliberate purchase of brand lookalikes: a BOP customer value perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: CHAKRABARTI, BHASKAR DECISION
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 46, No 1/ 55510426JA2.

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