IES Management College And Research Centre

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1.
Marketing warfare Al Ries and Jack Trout by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Penguine Group 1986
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8\ Rie\Tro\ 568.

3.
BIG BRANDS BIG TROUBLE:LESSONS LEARNED FROM THE HARD WAY by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2001
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / TRO / 2574.

4.
A GENIES WISDOM:A FABLE OF HO A CEO BECAME A MARKETING GENIUS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL PRESS 2003
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8072 /TRO / 4635.

5.
IN SEARCH OF THE OBVIOUS:THE ANTIDOTE FOR TODAY'S MARKETING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHENNAI WESTLAND LTD 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / TRO / 13005.

6.
DIFFERENTIATE OR DIE: SURVIVAL IN OUR ERA OF KILLER COMPETITION by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHENNAI WESTLAND LTD 2008
Availability: Items available for loan: Main Library (2)Collection, call number: 658.827 / TRO / 14764, ... Not available: Main Library: Withdrawn (1).

7.
Repositioning : marketing in an era of competition, change and crisis Jack Trout and Steve Rivkin by
Publication details: New Delhi Tata McGraw Hill Education Private Ltd. 2010
Availability: Items available for loan: Main Library (1)Collection, call number: ADVERTISIN 659.1/ Tro/Riv/ 15501.

8.
MARKETING WARFARE by
Publication details: NEW DELHI TATA MCGRAW HILL EDUCATION PRIVATE LIMITED 2009
Availability: Items available for loan: Main Library (2)Collection, call number: Text Book 658.8/Rie/Tro/15800, ...

9.
POSITIONING : THE BATTLE FOR YOUR MIND by
Publication details: NEW DELHI TATA MCGRAW HILL EDUCATION PRIVATE LIMITED 2001
Availability: Items available for loan: Main Library (4)Collection, call number: Text Book 659.1/Rie/Tro/15802, ...

10.
MARKETING WARFARE RIES, AL AND TROUT, JACK by
Publication details: TATA MCGRAW-HILL EDUCATION PRIVATE LTD. 2006
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8/ RIE/TRO/ 18515.

11.
MARKETING WARFARE by
Publication details: NEW DELHI TATA MCGRAW-HILL EDUCATION PRIVATE LTD. 2006
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8/ RIE/TRO/ 18543.

12.
BIG BRANDS BIG TROUBLE:LESSONS LEARNED FROM THE HARD WAY by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2001
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/ TRO/ 24144.

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