IES Management College And Research Centre

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1.
BUILDING STRONG BRANDS: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK SIMON SCHUSTER 1996
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / AAK / 627.

2.
MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWYORK THE FREE PRESS 1991
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / AAK / 838.

3.
MARKETING RESEARCH: by
Edition: 6TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 1999
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 659.1 / AAK / 1652.

5.
MANAGING BRAND EQUITY.:CAPITALIZING ON THE VALUE OF ABRAND NAME by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWYORK THE FREE PRESS 1991
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / AAK / 2582.

6.
STRATEGIC MARKET MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2000
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.802 / AAK / 2587.

7.
STRATEGIC MARKET MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2000
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.8 / AAK / 2588.

8.
BUILDING STRONG BRANDS: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK SIMON SCHUSTER 1996
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / AAK / 3828.

9.
"BRAND PORTFOLIO STRATEGY:CREATING RELEVANCE,DIFFERENTIATION,ENERGY,LEVERAGE AND CLARITY" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS A DIVISION OF SIMON SCHUSTER 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / AAK / 4623.

10.
STRATEGIC MARKET MANAGEMENT: by
Edition: 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2004
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.802 / AAK / 5046.

11.
SPANNING SILOS:THE NEW CMO IMPERARIVE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "BOSTON, MASSACHUSETTS" HARVARD BUSINESS SCHOOL PRESS 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / AAK / 10858.

12.
STRATEGIC MARKET MANAGEMENT by
Edition: 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI JOHN WILEY & SONS, INC 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.802 / AAK / 15077.

13.
MARKETING RESEARCH by
Edition: 10
Publication details: NEW DELHI WILEY INDIA PVT. LTD 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.83/ AAK/DAY/ 18184.

14.
Strategic Market Management Aaker, David A. by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt Ltd. 2008
Availability: Items available for loan: Library Annexe (2)Collection, call number: 658.802/AAK/25729, ... Items available for reference: Library Annexe: Not for loan (1)Collection, call number: 658.802/AAK/25728.

15.
Strategic Market Management Aaker, David A. by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt Ltd. 2007
Availability: Items available for loan: Library Annexe (4)Collection, call number: 658.802/AAK/26957, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: 658.802/AAK/26956.

16.
ADVERTISING MANAGEMENT RAJEEV BATRA, AAKER A DAVID AND JOHN G MYERS by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI "PEARSON EDUCATION , INC" 2006
Availability: Items available for loan: Main Library (4)Collection, call number: ADVERTISIN 659.1/ BAT/MYE/ 29629, ... Not available: Main Library: Checked out (1).

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