IES Management College And Research Centre

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1.
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BRAND POSITIONING OF GREEN CARS: A CORRESPONDENCE ANALYSIS APPROACH MOHANRAJ, PRASANNA, M. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD IUP PUBLICATIONS ( A DIVISION OF ICFAI) SEPTEMBER 2014
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. XI, NO. 3/5553066JA1.

2.
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BRAND PERSONALITY AND BRAND EQUITY RESEARCH: PAST DEVELOPMENTS AND FUTURE DIRECTIONS AHMAD, ANEES: THYAGARAJ, K.S. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD IUP PUBLICATIONS ( A DIVISION OF ICFAI ) SEPTEMBER 2014
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. XI, NO. 3/5553066JA2.

3.
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DETERMINANTS OF THE BUYING BEHAVIOR OF YOUNG CONSUMERS OF BRANDED CLOTHES: AN EMPIRICAL ANALYSIS KANSRA, POOJA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD IUP PUBLICATIONS ( A DIVISION OF ICFAI ) SEPTEMBER 2014
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. XI, NO. 3/5553066JA3.

4.
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IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON CUSTOMER LOYALTY AND THE MEDIATING ROLE OF AFFECTIVE IDENTIFICATION B. SAJU by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., SEPTEMBER 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 9/5552976JA1.

5.
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AN EMPIRICAL STUDY OF ATTITUDE TOWARD CAUSE RELATED MARKETING PROGRAMS AMONG YOUNG INDIAN CONSUMERS THAKUR, CHANDAN by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., SEPTEMBER 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 9/5552976JA2.

6.
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FACTORS AFFECTING SERVICE ACCEPTANCE IN ORGANIZATIONAL BUYING OF SERVICES: AN EMPIRICAL EXAMINATION by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., SEPTEMBER 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 9/5552976JA3.

7.
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PERSUADING EFFECT OF STORE AESTHETICS ON SHOPPERS' PURCHASE INTENTIONS : THE GENDER DIFFERENCE MISHRA, PALLABI by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., SEPTEMBER 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 9/5552976JA4.

8.
REBRANDING OF GERMAN BAKERY, PUNE : A CASE STUDY SRIVASTAVA, MALLIKA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., SEPTEMBER 2014
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 9/5552976CSD.

9.
SHAUKAT KHANUM MEMORIAL CANCER HOSPITAL AND RESEARCH CENTRE ENDOWMENT FUND BHATTI, AYESHA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LOS ANGELES SAGE PUBLICATIONS SEPTEMBER 2014
In: SHAIKH, SHAZIB Asian Journal of Management Cases
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 11, NO. 2/5553464JA1.

10.
UNDERSTAND ENDOWMENT FUNDS (TECHNICAL NOTE) BHATTI, AYESHA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LOS ANGELES SAGE PUBLICATIONS SEPTEMBER 2014
In: SHAIKH, SHAZIB Asian Journal of Management Cases
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 11, NO. 2/5553464JA2.

11.
TRANSFORMER COMMISSIONING AT CENTRAL INDIA OIL REFINERIES LTD., (CIORL) JAIN, NIKUNJ KUMAR by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LOS ANGELES SAGE PUBLICATIONS SEPTEMBER 2014
In: SHAIKH, SHAZIB Asian Journal of Management Cases
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 11, NO. 2/5553464JA3.

12.
GROWTH AT ATLAS GROUP: DELIBERATE OR AN EMERGENT STRATEGY? QURESHI, ZAFAR I. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LOS ANGELES SAGE PUBLICATIONS SEPTEMBER 2014
In: SHAIKH, SHAZIB Asian Journal of Management Cases
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 11, NO. 2/5553464JA4.

13.
MEASURING WORKERS' SATISFACTION WITH GRIEVANCE- HANDLING PROCEDURE: STUDY OF A POWER DISTRIBUTION MAJOR IN INDIA GEETIKA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LOS ANGELES SAGE PUBLICATIONS SEPTEMBER 2014
In: SHAIKH, SHAZIB Asian Journal of Management Cases
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 11, NO. 2/5553464JA5.

14.
DO HIGH INCOME EARNERS HAVE BETTER HEALTH? THE CASE STUDY IN KEDAH, MALAYSIA SAMSUDIN, SHAMZAEFFA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LOS ANGELES SAGE PUBLICATIONS SEPTEMBER 2014
In: SAGE PUBLICATIONS JOURNAL OF HEALTH MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 16, NO. 3/5553466JA1.

15.
CRITICAL ANALYSIS OF AN INTERVENTION TO IMPROVE MATERNAL AND CHILD HEALTH: THE CASE OF JANANI SHURAKSHA YOJANA PIANG, L. LAM KHAN by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LOS ANGELES SAGE PUBLICATIONS SEPTEMBER 2014
In: SAGE PUBLICATIONS JOURNAL OF HEALTH MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 16, NO. 3/5553466JA2.

16.
IS IT EVER OK TO BREAK A PROMISE? BEARDEN, NEIL by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BOSTON HARVARD BUSINESS REVIEW SOUTH ASIA, INDIA TODAY SEPTEMBER 2014
In: HARVARD BUSINESS REVIEW HARVARD BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.9, NO. 9/5552993CSD.

17.
DECODING THE RESPONSIBLE GIFTING MODEL OF NURTURING GREEN BAMMI, RUCHIKA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CALCUTTA INDIAN INSTITUTE OF MANAGEMENT CALCUTTA SEPTEMBER 2014
In: CHAKRABARTI, BHASKAR DECISION
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 41, NO. 3/5553162CSD.

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