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The art of asking questions Stanley Le Baron Payne

By: Publication details: Princeton : Princeton University Press, c1951Description: xiv, 249 p PaperISBN:
  • 9780691615684
Subject(s): DDC classification:
  • 658.83
Contents:
Why concern yourself? -- May we presume? -- Who left it open? -- Boy or girl? -- Win, place, or show? -- How else? -- Still beat your wife? -- Can you make it brief? -- What's the good word? -- What's wrong with "you"? -- Isn't that loaded? -- How does it read? -- Is it possible? -- How's that again?
Summary: While the statisticians are trying to knock a few tenths off the statistical error, says Mr. Payne, errors of tens of percents occur because of bad question wording. Mr. Payne's shrewd critique of the problems of asking questions reveals much about the nature of language and words, and a good deal about the public who must answer the poller's questions. For public opinion pollers, census takers, advertising copywriters, and survey makers of all kinds this book will be a tool for the achievement of more reliable results.
List(s) this item appears in: Recent Additions to the Library-December-16
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Reference Main Library REFERENCE 658.83/ Pay/ 32792 (Browse shelf(Opens below)) Not For Loan 11132792
Total holds: 0

Why concern yourself? --
May we presume? --
Who left it open? --
Boy or girl? --
Win, place, or show? --
How else? --
Still beat your wife? --
Can you make it brief? --
What's the good word? --
What's wrong with "you"? --
Isn't that loaded? --
How does it read? --
Is it possible? --
How's that again?

While the statisticians are trying to knock a few tenths off the statistical error, says Mr. Payne, errors of tens of percents occur because of bad question wording. Mr. Payne's shrewd critique of the problems of asking questions reveals much about the nature of language and words, and a good deal about the public who must answer the poller's questions. For public opinion pollers, census takers, advertising copywriters, and survey makers of all kinds this book will be a tool for the achievement of more reliable results.

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