IES Management College And Research Centre

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1.
CASES IN MARKETING MANAGEMENT: by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BOSTON IRWIN HOMEWOOD 1978
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8 / KEN / 1029.

2.
MARKETING MANAGEMENT:A STRATEGIC APPROACH WITH A GLOBAL ORIENTATION by
Edition: 3RD
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BOSTON IRWIN MCGRAW-HILL 1998
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / HAR / 1674.

3.
"BUSINESS MARKETING:CONNECTING STRATEGY, RELATIONSHIPS, AND LEARNING" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BOSTON IRWIN MCGRAW-HILL 1999
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / F D / 2416.

4.
JUDO STRATEGY TURNING YOUR CONPETITORS STRENGTH by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BOSTON HARVARD BUSINESS SCHOOL 2001
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.4012/YOF/KWA/17821.

5.
"MARKETING MOVES:A NEW APPROACH TO PROFITS, GROWTH, AND RENEWAL" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "BOSTON, MASSACHUSETTS" HARVARD BUSINESS SCHOOL PRESS 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / DIP / 2745.

6.
CASE STUDIES IN MARKETING:CONCEPT ANS CASES by
Edition: 2ND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BOSTON HOUGHTON MIFFLIN COMPANY 1994
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / SKI / 3037.

7.
Geeks and geezers : how era, values, and defining moments shape leaders by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Press 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 658.4092\ Ben\Tho\ 3366.

8.
The game makers : the story of Parker Brothers from Tiddledy Winks to Trivial Pursuit Philip Orbanes by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Press 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 338.7\ Orb\ 3383.

9.
ORGANISATIONAL BEHAVIOR: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BOSTON MCGRAW-HILL IRWIN 2003
In: KINICKI, ANGELO AND KREITNER, ROBERT ORGANISATIONAL BEHAVIOR
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.01 / KIN / 3637.

10.
PREDICTABLE SURPRISES:THE DISASTERS YOU SHOULD HAVE SEEN COMING AND HOW TO PREVENT THEM by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "BOSTON, MASSACHUSETTS" HARVARD BUSINESS SCHOOL PRESS 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 363.347 / BAZ / 4068.

11.
12.
WHY NOT?:HOW TO USE EVERYDAY INGENUITY TO SOLVE PROBLEMS BIG AND SMALL by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "BOSTON, MASSACHUSETTS" HARVARD BUSINESS SCHOOL PRESS 2003
Availability: Items available for loan: Main Library (1)Collection, call number: 153.43 / AYR / 4174.

13.
TAKING CONTROL OF YOUR TIME: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "BOSTON, MASSACHUSETTS" HARVARD BUSINESS SCHOOL PRESS 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 650.11 / HAR / 4213.

14.
CLASSIC DRUCKER:ESSENTIAL WISDOM OF PETER DRUCKER FROM THE PAGES OF HAVARD BUSINESS REVIEW by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "BOSTON, MASSACHUSETTS" HARVARD BUSINESS SCHOOL PRESS 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 331 / DRU / 4991.

15.
STRATEGIC MANAGEMENT AND BUSINESS POLICY:. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BOSTON ELSEVIER A DIVISION OF REED ELSEVIER INDIA PVT LTD 2004
In: WILLIAM, DAVID STRATEGIC MANAGEMENT AND BUSINESS ANALYSIS
Availability: Items available for loan: Main Library (1)Collection, call number: 658.4012 / COO / 5980.

16.
THE LEADERSHIP SCORECARD: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BOSTON ELSEVIER A DIVISION OF REED ELSEVIER INDIA PVT LTD 2007
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.4092 / PHI / 5981.

17.
LEARNING TO THINK STRATEGICALLY: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BOSTON ELSEVIER A DIVISION OF REED ELSEVIER INDIA PVT LTD 2006
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.4092 / SLO / 5982.

18.
STRATEGIC MARKETING PLANNING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BOSTON ELSEVIER A DIVISION OF REED ELSEVIER INDIA PVT LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.802 / COL / 5983.

19.
STRATEGIC MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BOSTON ELSEVIER A DIVISION OF REED ELSEVIER INDIA PVT LTD 2006
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.4012 / KAT / 5984.

20.
ELECTRONIC COMMERCE: by
Edition: 4TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BOSTON THOMSON COURSE TECHNOLOGY 2003
Availability: Items available for loan: Main Library (1)Collection, call number: 381.142 / SCH / 6103.

21.
ELECTRONIC COMMERCE: by
Edition: 4TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BOSTON THOMSON COURSE TECHNOLOGY 2003
Availability: Items available for loan: Main Library (1)Collection, call number: 381.142 / SCH / 6104.

22.
TAKING ADVICE:HOW LEADERS GET GOOD COUNSEL AND USE IT WISELY by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "BOSTON, MASSACHUSETTS" HARVARD BUSINESS SCHOOL PRESS 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.4092 / GIM / 6789.

23.
VALUE MERCHANT:DEMONSTRATING AND DOCUMENTING SUPERIOR VALUE IN BUSINESS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "BOSTON, MASSACHUSETTS" HARVARD BUSINESS SCHOOL PRESS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.804 / AND / 8443.

24.
The CEO within : why inside outsiders are the key to succession by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Press 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.402\ Bow\ 8956.

25.
The leaders we need : and what makes us follow Michael Maccoby by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Press ©2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.4092\ Mac\ 8995.

26.
ESSENTIALS OF HEALTH CARE MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BOSTON JONES AND BARTLETT PUBLISHERS 0
Availability: Not available: Main Library: Checked out (1).

27.
THE POWER OF UNREASONABLE PEOPLE:HOW SOCIAL ENTREPRENEURS CREAT MARKETS THAT CHANGED THE WORLD by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "BOSTON, MASSACHUSETTS" HARVARD BUSINESS SCHOOL PRESS 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / HAR / 9752.

29.
STRATEGIC ALLIANCE: THREE WAYS TO MAKE THEM WORK:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "BOSTON, MASSACHUSETTS" HARVARD BUSINESS SCHOOL PRESS 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658 / HBR / 10849.

31.
SPANNING SILOS:THE NEW CMO IMPERARIVE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "BOSTON, MASSACHUSETTS" HARVARD BUSINESS SCHOOL PRESS 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / AAK / 10858.

32.
LEADING CHANGE: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "BOSTON, MASSACHUSETTS" HARVARD BUSINESS SCHOOL PRESS 1996
Availability: Items available for loan: Main Library (1)Collection, call number: 658.406 / JOH / 10878.

33.
PLUGGED IN: THE GENERATION Y GUIDE TO THRIVING AT WORK: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "BOSTON, MASSACHUSETTS" HARVARD BUSINESS SCHOOL PRESS 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 650.1 / ERI / 10929.

34.
35.
MAKING CHANGE STICK:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "BOSTON, MASSACHUSETTS" HARVARD BUSINESS SCHOOL PRESS 2008
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.406 / / 11405.

36.
MANAGING DIFFICULT PEOPLE:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "BOSTON, MASSACHUSETTS" HARVARD BUSINESS SCHOOL PRESS 2008
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.3072 / / 11406.

37.
KEEPING STRATEGY ON TRACK:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "BOSTON, MASSACHUSETTS" HARVARD BUSINESS SCHOOL PRESS 2008
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.4012 / / 11407.

38.
MARKETING THROUGH MINEFIELDS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "BOSTON, MASSACHUSETTS" HARVARD BUSINESS SCHOOL PRESS 2008
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Case Study 658.8072/HBR/11408.

39.
REWARD SYSTEMS: DOES YOURS MEAURE UP?: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "BOSTON, MASSACHUSETTS" HARVARD BUSINESS SCHOOL PRESS 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.322 / KER / 11411.

40.
BREAKTHROUGH LEADERSHIP: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "BOSTON, MASSACHUSETTS" HARVARD BUSINESS SCHOOL PRESS 2001
Availability: Items available for loan: Main Library (1)Collection, call number: 658.4092 / HAR / 11573.

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