IES Management College And Research Centre

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Impact of Influencing Strategy Across Product Categories in Family Decision Making by Series: ndian Journal of marketing ; Vol 49(12).
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 12/ 55511384JA2.

2.
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Demonetisation and Retail Markets: Lower Perceived Economic Effects Among Unorganized Retailers by Series: ndian Journal of marketing ; Vol 49(12).
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 12/ 55511384JA3.

3.
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Influence of Materialism on Impulse Buying Among Indian Millennials: Does Income Matter? by Series: ndian Journal of marketing ; Vol 49(12).
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 12/ 55511384JA4.

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