MARKETING MYOPIA
LEVIN, THEODORE
MARKETING MYOPIA THEODORE LEVIN - BOSTON HARVARD BUSINESS PRESS 2006 - 90 P. PAPER - HARVARD BUSINESS REVIEW CLASSICS .
Argues that "the history of every dead and dying 'growth' industry shows a self-deceiving cycle of bountiful expansion and undetected decay." This book illustrates that memories are short.
9781422126011
MARKETING
CUSTOMER RELATIONS
658.8
MARKETING MYOPIA THEODORE LEVIN - BOSTON HARVARD BUSINESS PRESS 2006 - 90 P. PAPER - HARVARD BUSINESS REVIEW CLASSICS .
Argues that "the history of every dead and dying 'growth' industry shows a self-deceiving cycle of bountiful expansion and undetected decay." This book illustrates that memories are short.
9781422126011
MARKETING
CUSTOMER RELATIONS
658.8