MARKETING MYOPIA THEODORE LEVIN

By:

LEVIN, THEODORE

Series: HARVARD BUSINESS REVIEW CLASSICSPublication details: HARVARD BUSINESS PRESS BOSTON 2006Description: 90 P. PAPERISBN:

9781422126011

Subject(s):

DDC classification:

658.8

Summary: Argues that "the history of every dead and dying 'growth' industry shows a self-deceiving cycle of bountiful expansion and undetected decay." This book illustrates that memories are short.

List(s) this item appears in: Harvard Publiactions

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Main Library	HBR (CUP /SH )	658.8/ LEV/ 23576 (Browse shelf(Opens below))	Available		11123576

Total holds: 0

Argues that "the history of every dead and dying 'growth' industry shows a self-deceiving cycle of bountiful expansion and undetected decay." This book illustrates that memories are short.

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MARKETING MYOPIA THEODORE LEVIN