MARKETING MYOPIA (Record no. 32943)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00690 a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140902b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781422126011 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | LEVIN, THEODORE |
| 9 (RLIN) | 14676 |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MYOPIA |
| Statement of responsibility, etc | THEODORE LEVIN |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | HARVARD BUSINESS PRESS |
| Place of publication, distribution, etc | BOSTON |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 90 P. |
| Other physical details | PAPER |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | HARVARD BUSINESS REVIEW CLASSICS |
| 9 (RLIN) | 14677 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Argues that "the history of every dead and dying 'growth' industry shows a self-deceiving cycle of bountiful expansion and undetected decay." This book illustrates that memories are short. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 9 (RLIN) | 14678 |
| Topical term or geographic name as entry element | CUSTOMER RELATIONS |
| 9 (RLIN) | 14679 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | HBR (CUP /SH ) | Main Library | Main Library | 24/08/2014 | GRANTH/ CRB/0311/24-AUGUST-14 | 120.00 | 2 | 658.8/ LEV/ 23576 | 11123576 | 03/08/2023 | 22/07/2017 | 150.00 | 24/08/2014 |