Business research methods (CD)
Bajpai, Naval
Business research methods (CD) Naval Bajpai - 1 - New Delhi Pearson Education 2011 - CD
Table of Content
Part I Introduction to Business Research
Business Research Methods: An Introduction
Business Research Process Design
Part II Research Design Formulation
Measurement and Scaling
Questionnaire Design
Sampling and Sampling Distributions
Part III Sources and Collection of Data
Secondary Data Sources
Data Collection: Survey and Observation
Experimentation
Fieldwork and Data Preparation
Part IV Data Analysis and Presentation
Statistical Inference: Hypothesis Testing for Single Populations
Statistical Inference: Hypothesis Testing for Two Populations
Analysis of Variance and Experimental Designs
Hypothesis Testing for Categorical Data (Chi-Square Test)
Non-Parametric Statistics
Correlation and Simple Linear Regression Analysis
Multivariate Analysis—I: Multiple Regression Analysis
Multivariate Analysis—II: Discriminant Analysis and Conjoint Analysis
Multivariate Analysis—III: Factor Analysis, Cluster Analysis,
Multidimensional Scaling, and Correspondence Analysis
Part V Result Presentation
Presentation of Result: Report Writing
Business Research Methods provides students with the knowledge, understanding and necessary skills to complete a business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies bring to life the realities of undertaking these researchs.
Emphasis on data analysis is the key strength of this book.
The book uses the latest software packages: MS Excel (2007), SPSS 17 and Minitab 15 to solve statistical data analysis. The complexity of multivariate analysis is also dealt with the help of these three softwares.
9788131754481
Management --Research
Business--Research
Research Methodology
Business research methods (CD) Naval Bajpai - 1 - New Delhi Pearson Education 2011 - CD
Table of Content
Part I Introduction to Business Research
Business Research Methods: An Introduction
Business Research Process Design
Part II Research Design Formulation
Measurement and Scaling
Questionnaire Design
Sampling and Sampling Distributions
Part III Sources and Collection of Data
Secondary Data Sources
Data Collection: Survey and Observation
Experimentation
Fieldwork and Data Preparation
Part IV Data Analysis and Presentation
Statistical Inference: Hypothesis Testing for Single Populations
Statistical Inference: Hypothesis Testing for Two Populations
Analysis of Variance and Experimental Designs
Hypothesis Testing for Categorical Data (Chi-Square Test)
Non-Parametric Statistics
Correlation and Simple Linear Regression Analysis
Multivariate Analysis—I: Multiple Regression Analysis
Multivariate Analysis—II: Discriminant Analysis and Conjoint Analysis
Multivariate Analysis—III: Factor Analysis, Cluster Analysis,
Multidimensional Scaling, and Correspondence Analysis
Part V Result Presentation
Presentation of Result: Report Writing
Business Research Methods provides students with the knowledge, understanding and necessary skills to complete a business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies bring to life the realities of undertaking these researchs.
Emphasis on data analysis is the key strength of this book.
The book uses the latest software packages: MS Excel (2007), SPSS 17 and Minitab 15 to solve statistical data analysis. The complexity of multivariate analysis is also dealt with the help of these three softwares.
9788131754481
Management --Research
Business--Research
Research Methodology