Table of Content
Part I Introduction to Business Research

Business Research Methods: An Introduction
Business Research Process Design

Part II Research Design Formulation

Measurement and Scaling
Questionnaire Design
Sampling and Sampling Distributions

Part III Sources and Collection of Data

Secondary Data Sources
Data Collection: Survey and Observation
Experimentation
Fieldwork and Data Preparation

Part IV Data Analysis and Presentation

Statistical Inference: Hypothesis Testing for Single Populations
Statistical Inference: Hypothesis Testing for Two Populations
Analysis of Variance and Experimental Designs
Hypothesis Testing for Categorical Data (Chi-Square Test)
Non-Parametric Statistics
Correlation and Simple Linear Regression Analysis
Multivariate Analysis—I: Multiple Regression Analysis
Multivariate Analysis—II: Discriminant Analysis and Conjoint Analysis
Multivariate Analysis—III: Factor Analysis, Cluster Analysis,
Multidimensional Scaling, and Correspondence Analysis

Part V Result Presentation

Presentation of Result: Report Writing

Business Research Methods provides students with the knowledge, understanding and necessary skills to complete a business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies bring to life the realities of undertaking these researchs.

Emphasis on data analysis is the key strength of this book.

The book uses the latest software packages: MS Excel (2007), SPSS 17 and Minitab 15 to solve statistical data analysis. The complexity of multivariate analysis is also dealt with the help of these three softwares.